TV: The Missing Piece of the Attribution Puzzle
Comcast Spotlight is a proud member of the FreeWheel Council for Premium Video and pleased to share the latest paper by the group, “Assigning TV Credit: A Practical Guide to Attribution.”
Marketers will discover how attribution has evolved to a multi-touch, cross-screen approach and impacts and TV’s ability to drive business outcomes. The guide features a Comcast Spotlight case study on a regional automotive dealer who was able to drive reach, web traffic and conversions with a cross-channel TV advertising strategy.
The concept of quantifying offline media’s contribution to a business outcome, no matter where the consumer is in their purchase journey, has realigned the industry’s approach to assigning value across all channels.
TV, in all of its forms, can drive superior results for advertisers regardless of the campaign objective, and the proof is here.