Submitted By: Kat Pilnick
Wednesday, November 21, 2018 - 12:43
Today is World Television Day, a day to reflect on the global power of TV and recognize its impact on viewers. To celebrate, we examined the rising emphasis on all types of video content and what trends we expect to see in the year ahead. Here are our top five predictions for video in 2019:
Submitted By: Lee Singletary
Monday, September 10, 2018 - 11:22
Reaching consumer segments based on the media insights that make them unique
How do marketers reach the audiences that matter most to them in a media world that is becoming increasingly fragmented? The simple answer is to trust the data sets available, be willing to insert anytime and anywhere in...
Submitted By: Robin Tam
Thursday, February 8, 2018 - 08:34
Building and executing a well-defined advertising campaign is often thought to take considerable resources, budget, and planning. As a business owner, this task can sometimes get pushed down the priority list.  By answering these four questions, you’re able to set the stage for an...
Submitted By: Alex Papastamatis
Tuesday, May 2, 2017 - 14:18
The sight and sound of video is unparalleled - no wonder it's the preferred method to view and share stories. Recently in South Florida, our client El Dorado Furniture was looking for a way to share an amazing outreach program with the community and Comcast Spotlight was a perfect fit!
El Dorado...
Submitted By: Sakshi Thinda
Wednesday, February 22, 2017 - 07:50
People who know I work in the advertising business often ask what makes for a successful campaign and what it really takes to create an effective television ad. Here are five easy steps you can take to make sure you can convey your message with instant credibility.
1. Keep Your Message Focused...
Submitted By: Comcast Spotlight Blog
Thursday, October 6, 2016 - 08:04
Could audience fragmentation actually be your friend? 
Find out by registering for a live, interactive webcast, Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future, on Wednesday, October 26 at 2 p.m. ET/11 a.m. PT.  Hear from experts who say that by...
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