Union Lake Veterinary Hospital

OVERVIEW:

Offering a wide range of services can be great for a business, although that also requires educating consumers about the multiple options available. For Union Lake Veterinary Hospital of Waterford, MI, the challenge was to let consumers know they were more than "just" a vet, with services ranging from boarding and grooming to training and rehabilitation. That set them apart from the competition, and they teamed up with Comcast Spotlight to get the word out in the local community.

STRATEGY:

Appropriately, Union Lake was able to focus on prospective animal lovers by advertising on networks like Animal Planet, as well as Detroit sports coverage, such as Tigers baseball games. They were also able to focus on the local community surrounding the facility, with Comcast Spotlight's geographic targeting capabilities. Added reach for the advertising campaign was achieved through banner advertising on Xfinity.com, offering quick and convenient access to Union Lake's website.

SUCCESS:

  • Union Lake had increased website traffic from their multi-screen advertising campaign
  • They also had increased online search activity
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