Putt’n Around

OVERVIEW:

With a 36-hole mini-golf facility and restaurant & bar all in one place, Putt’n Around of Delray Beach, FL, offers food and fun for nearly everyone. To ensure that the local community knew all about the family-friendly good times they could have—and where Putt’n Around was located—the facility partnered with Comcast Spotlight for a geographically targeted multi-screen video advertising campaign. The goals?  To boost business and reduce the amount of “slow time” at the facility.

STRATEGY:

With a goal of reaching as wide a demographic audience as possible, Putt’n Around took advantage of Comcast Spotlight’s ability to create a “broad and deep” campaign, with about 20 popular television networks—including CNN, ESPN, FOX Sports and many more. Digital video marketing included a strategic mix of static and in-banner video as well as pre-roll video advertising options. Both television and digital advertising were focused on the Delray zone in the West Palm Beach market.

SUCCESS:

As Putt’n Around’s multi-screen video advertising campaign progressed, the facility increased sales and recorded more appointments. On average, digital advertising on XFINITY.com led to about 30 clicks through to Putt’n Around’s website each month. Putt’n Around didn’t just attract more families, it also saw an uptick in larger groups holding on-site parties and summer camp trips.

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