LOTS Rockford

Overview:

Lee-Ogle Transportation System (LOTS) is a low-cost curb-to-curb transportation service. It provides safe, efficient rides through its ride scheduling programs to help people of all ages lead an independent lifestyle. LOTS hired a new director to help establish the company’s services as a safe form of public transportation around the community and to attract new riders, both old and young.

Ad Strategy:

LOTS is truly for everyone, so it was important for the director to promote the company’s services to everyone. The Comcast Spotlight Creative Services team used LOTS’s new logo and jingle and completed two fun, upbeat spots, “For Everyone” and “Smile-Jingle,” showing riders, ranging from students to people with disabilities, using their services to get around town.

Result:

The catchy jingle, coupled with relatable faces, was well-received by the director at LOTS. “My experience in working with the production and account representatives with Comcast [Spotlight] has always been great,” the director said. “Professional staff are committed to getting the best product on the air for my organization.”

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