d'Tails Dog Wash and Pet Spa

OVERVIEW:

It's no secret: people love their pets, and many will pamper them, maybe even more than they pamper themselves. So to reach dog owners who wanted their pooches to look their best, d'Tails Dog Wash and Pet Spa of Suwanee, GA, turned to Comcast Spotlight and multi-screen marketing to bring more feet - and paws - through the door.

STRATEGY:

To reach an audience of pet-owning families and singles with an income of more than $125,000, d'Tails focused its television advertising on networks like Bravo, E!, Food Network, Hallmark, HGTV, Oxygen and TLC. That TV strategy was supplemented with local advertising on FOXNews.com, available through Comcast Spotlight.

SUCCESS:

The results of d’Tails’ multi-screen advertising were anything but “ruff,” with sales increasing 20%. High customer loyalty has been an additional benefit; once customers visited as a result of seeing the advertising, they kept coming back.

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