Barbee's Freeway Ford of Denver
How can you stand out from the crowd? By showcasing your company's unique personality, and it helps when you can feature a popular local celebrity. For Barbee's Freeway Ford of Denver, CO, that celebrity was Colorado Rockies player Todd Helton.
Comcast Spotlight's delivered an engaging, multi-screen campaign focused on a geographic area accounting for approximately 80% of the dealership's sales. High-profile television programming, like sports, coupled with pre-roll video, helped capture customers' attention. In addition to promoting new and used car sales, a commercial highlighting the dealership's service department was featured on Xfinity.com, helping drive that crucial line of business.
- Service department business grew 30% year-over-year.
- Growth in share of used-car sales.