Sports Advertising & Marketing
Sports programming has an extensive and unrivaled reach. Comcast Spotlight can pair your message with the live sports content the audiences in your market crave. That way, you’ll get all the local fans you need with precision and reliability.
Develop Your Sports Marketing Game Plan
Put the marketing muscle of sports to work for you.
Savvy media professionals know that sports isn't just a program genre. It's an integral part of American life, with appeal that extends across age, gender and geography--reaching large, passionate audiences.
A team of industry experts explains why the Olympics have been such a success, and why sports is an especially effective marketing tool for advertisers, offering higher ad recall and huge social media engagement.
Advertise in the NHL Regular Season and Stanley Cup Playoffs
Get your brand in front of hockey fans with TV and digital advertising
Looking for non-stop action, the grittiest play and the best beards? The NHL delivers just that from October through June, culminating with some the most entertaining and competitive playoff games in sports. Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.
Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with NHL.
The NHL Playoffs are where Comcast Spotlight really shines, with extensive coverage every round – and two telecasts of the Stanley Cup Finals!
Contact us today to align your business with affluent NHL fans watching video across all devices.
Advertise in the NBA Regular Season, All-Star Game and Playoffs
Put your brand at Center Court!
The NBA…it’s where the drama between LeBron & Steph happens. It’s where The Greek Freak and Antony Davis happens. It’s where KD happens. It’s where fantastic happens.
The NBA Playoffs dominate cable during the post-season from April-May with 50+ Playoff games. Comcast Spotlight can offer you a prime spot in the most important games from the NBA Quarterfinal rounds through the NBA Conference Finals on TNT and ESPN plus the All-Star Weekend in February.
NBA All-Star Weekend Highlights:
NBA All-Star Celebrity Game: February 15th
NBA Rising Stars Games: February 15th
NBA Skills Challenge: February 16th
NBA Three-Point Contest: February 16th
NBA Slam Dunk Contest: February 16th
NBA All-Star Game: February 17th
Let us help you reach NBA’s highly engaged audience, wherever and whenever they’re watching video.1 Contact us today to put your business in center court.
*Source: Nielsen NPower. Reach of NBA Playoffs on Cable Nationwide.
Cable's Got You Covered When it Comes to the Majors
Put your message in front of one of TV’s most desirable, upscale audiences
From the lawns of the All England Club to the greens of Augusta…from the hard courts in Queens to the hardest course on Scottish links…Comcast Spotlight will be covering every swing.
Comcast Spotlight can align your brand with some of the most prestigious tournaments across golf and tennis to help you reach incredibly affluent audiences.1 With coverage across events like the PGA Championship and Wimbledon, we’ve got you covered. Learn more about the consumers we can help you reach. Golf and tennis reached over 81 million viewers quarterly in 2018.2 Total minutes viewed in 2018 were up 4% year-over-year among all persons and among P25-54.3 Reach this growing audience by booking your plan today. Coverage throughout the summer will keep you top of mind with golf and tennis fans.
Get in on NFL action this fall
Call us before time runs out!
Year in and year out the NFL delivers the best ratings, biggest excitement, and highest engagement on the greatest stage in sports.
With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers in Monday Night Football on ESPN and Thursday Night Football on The NFL Network.
- For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
- On ESPN the season-opening “MNF” doubleheader claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2
Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising.
NASCAR Advertising Opportunities
Delivering Race Fans All Year Long
Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.
*Source: “NASCAR Fans most brand loyal among all American sports fans." nielsensports.com. Nielsen. 3/23/15. Web. 1/12/18.
Cable to Crown another National Champion
NCAA College Football Bowl Games
Will Clemson repeat their 2019 championship? Will Alabama avenge last year’s loss? Or will the Big 12, Big 10 or PAC-12 step up to take the crown?
Beginning December 21, 2019, major networks like ESPN, ESPN2, and FS1 will carry 30 bowl games including the New Year’s Six: the Orange Bowl, the Cotton Bowl, the Rose Bowl, the Sugar Bowl, and this year’s College Football Playoff Semifinals – the Fiesta Bowl and the Peach Bowl.
It all culminates January 13 with the 2020 National Championship in New Orleans on ESPN.
Comcast Spotlight will align your brand with the crème de la crème in college football to reach an affluent* and incredibly loyal and passionate audience, watching the games on all devices.
*Scarborough Source: Scarborough USA+ (Dec15 - Apr17)
Adults 18+ who have watched any college football bowl games on cable in the past year.
Local NCAA® March Madness® Packages Now Available
We Got Game
From the First Four® to the Elite 8®, Comcast Spotlight gives you access to 43 NCAA March Madness games, aligning your brand with the hype of college hoops' biggest event of the year.
Between March 19 – March 30, Comcast Spotlight can put your business in front of college basketball’s massive audience across all devices, wherever and whenever they're watching video.
NCAA® and March Madness® are trademarks owned or licensed by The National Collegiate Athletic Association. TBS, TNT and truTV are trademarks of Turner Broadcasting System, Inc. A WarnerMedia Company. All Rights Reserved.
Advertise in FIFA Women’s World Cup
Thirty-one days of intense action takes place June 7 - July 7, from the Group Matches to the Round of 16, to the Quarter and Semi-Finals, culminating with the World Cup Final where one team will be declared World Champion.
With 30 live matches across FS1 and FS2, Comcast Spotlight will align your brand with FOX Sports broadcast of the FIFA Women's World CupTM. You'll reach this captive audience everywhere they're watching.
The 2015 FIFA Women's World Cup™ topped over 750 Million viewers, making it the second most watched FIFA competition after the FIFA World Cup™.1 Learn more about the audience watching FIFA Women's World CupTM with our latest infographic.
1-FIFA. Record-Breaking FIFA Women's World Cup tops 750 million TV Viewers. Accessed 1/31/19.
Where to Reach This Audience
Whether you need to reach viewers across the country, in one region or city, or even just in your neighborhood, we can help make it happen. Our geographic targeting tools put your marketing muscle to work where your potential customers live, work and watch their favorite teams.
- 80% of U.S. homes tuned in to the 2016 Rio Olympics—that’s 198 million viewers on TV alone.1
- The 2016 NBA Western Conference Finals on TNT averaged 9.9 million viewers, and the Eastern Conference Finals on ESPN averaged 5.6 million viewers.1
- The 2016 Major League Baseball NLCS on FS1 averaged 7 million viewers.1
- The 2016 NCAA Men’s Division I Basketball championship game averaged 15.8 million viewers on TBS, TNT and truTV, peaking at 19 million viewers in the game’s thrilling final minutes.1
How to Reach This Audience
Your business can engage more sports fans with television and digital video advertising than with any other media source. Our offerings range from sport-specific networks that serve fans around the clock with live coverage, highlights and analysis programming, to entertainment networks that feature high-profile sports coverage. From regional to national sports networks, our media experts know your market like no one else.
Sports programming adds up to well over 80,000 hours per year, on dozens of channels like ESPN, FS1, NBCSN, FOX Sports regional networks, Comcast SportsNet, Golf Channel, NFL Network, the Big Ten Network, TNT and more. Your Comcast Spotlight team will work with you, crunching the numbers to find the sports your potential customers are most passionate about and to develop a strategy to reach them.
2019 Sports Planning Guide
Comcast Spotlight delivers every major sport across multiple screens, giving advertisers multiple ways to reach fans. Our 2019 Sports Planner and Guide can help ensure you never miss a crucial chance to reach your audience.Download
The world of sports marketing changes fast. Stay up to date with the trends and opportunities in reaching fans with Comcast Spotlight’s insight-forward sports reports.Learn More