Resource Links

Cable and Media

AffiliateWebInfo – A portal for cable industry affiliate websites. It provides updated information on the latest marketing news available from programmers as well as general cable industry news. Affiliate contact information is also available on the site.

AdAge – A popular advertising trade magazine that follows the latest trends in advertising, focusing on ad agencies and their clients.

Adweek – Analyzes advertising trends nationally and regionally on a weekly basis.

The VAB (Video Advertising Bureau) – Provides news and information about cable advertising for marketers and advertisers. Includes research, trends, news, and cable network links. Also has a very complete and extensive "Industry Links" page.

CTAM (Cable & Telecommunications Association for Marketing) – CTAM is dedicated to the discipline and development of consumer marketing excellence in cable television, new media and telecommunications services.

NCTA (The Internet & Television Association) – The principal trade association of the cable television industry in the United States. NCTA's primary mission is to provide its members with a single, unified voice on issues affecting the cable and telecommunications industry.

Women in Cable Telecommunications (WICT) – WICT's goal is to advance the position and influence of women in cable and telecommunications through proven leadership programs at both the national and local level.

Advertising and Marketing

American Association of Advertising Agencies (AAAA) – The national trade association representing the advertising agency business in the United States.

Promotional Marketing Association (PROMAX) – PromaxBDA is the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media.

Advertising Educational Foundation – A non-profit foundation supported by ad agencies, advertisers, and media companies. Excellent overall advertising related content.

Nielsen Media Research – Provides television audience estimates for broadcast and cable networks, cable television systems like Comcast, advertisers and advertising agencies.

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