Political Advertising

Where to Reach Voters

Reach and Scale Delivers Valuable Impressions


Audiences are watching an ever-growing number of TV shows and videos on different screens, at different times and in different places. Comcast Spotlight’s political video advertising solutions deliver your message to the neighborhoods that matter most, engaging voters with relevant messages as they watch their favorite content.

How to Reach Voters

Targeted TV and Digital Video Optimizes Your Advertising


Video has always been the most powerful way to motivate audiences to vote for a candidate or issue. New tools and platforms make it possible for your message to engage voters like never before for your political campaign

Insights

Learn more about effective political advertising strategies from Comcast Spotlight executives and clients
  • Hot Topics

    Our VP of Political Advertising, Dan Sinagoga, answers questions about how political marketers can effectively use TV and digital video to reach audiences.

  • Political Ponderings


    Check out our leaders’ thoughts on the news and trends shaping the political advertising landscape.



Contact Us

Let us know how we can deliver for your campaign

To learn more, you can contact one of our political advertising specialists.

National
Dan Sinagoga
248-723-2513 mail-icon


John Tierney
917-934-1940 mail-icon

East
Beth Daly
240-482-1442 mail-icon

Central
Nancy Cleland
248-723-2556 mail-icon

South
DeeAnn Rich
850-574-5882 mail-icon

West
Glenn Littman
310-996-8246 mail-icon

Local Politics: Beyond the Handshake


For years, we’ve heard all politics are local. With a faster paced world, greater connectivity, and more options to consume information – those words have never been more true. Political campaigns from the national stage to the local stage have seen an imperative need to evolve their advertising strategy to address the evolving landscape.

Campaign managers and politicians alike are often struck with finding the platforms and channels to best connect with their audience, all with preserving precious ad dollars. The channels that have traditionally come to mind; broadcast news, radio, newspaper, social, direct mail all offer different ad formats and opportunities, but do they really deliver the return on your investment you were hoping for – reaching your intended audience and influencing votes that win elections?

Download our Definitive Guide to Local Political Advertising for an in-depth look at the numbers that can help inform your campaign strategy.

Local Politics: Beyond the Handshake