Political Advertising

Where to Reach Voters

Reach and Scale Delivers Valuable Impressions

Audiences are watching an ever-growing number of TV shows and videos on different screens, at different times and in different places. Comcast Spotlight’s political video advertising solutions deliver your message to the neighborhoods that matter most, engaging voters with relevant messages as they watch their favorite content.

How to Reach Voters

Targeted TV and Digital Video Optimizes Your Advertising

Video has always been the most powerful way to motivate audiences to vote for a candidate or issue. New tools and platforms make it possible for your message to engage voters like never before for your political campaign


Learn more about effective political advertising strategies from Comcast Spotlight executives and clients
  • Hot Topics

    Our VP of Political Advertising, Dan Sinagoga, answers questions about how political marketers can effectively use TV and digital video to reach audiences.

  • Political Ponderings

    Check out our leaders’ thoughts on the news and trends shaping the political advertising landscape.

Contact Us

Let us know how we can deliver for your campaign

To learn more, fill out the form to reach one of our political advertising specialists.

Local Politics: Beyond the Handshake

For years, we’ve heard all politics are local. With a faster paced world, greater connectivity, and more options to consume information – those words have never been more true. Political campaigns from the national stage to the local stage have seen an imperative need to evolve their advertising strategy to address the evolving landscape.

Campaign managers and politicians alike are often struck with finding the platforms and channels to best connect with their audience, all with preserving precious ad dollars. The channels that have traditionally come to mind; broadcast news, radio, newspaper, social, direct mail all offer different ad formats and opportunities, but do they really deliver the return on your investment you were hoping for – reaching your intended audience and influencing votes that win elections?

Download our Definitive Guide to Local Political Advertising for an in-depth look at the numbers that can help inform your campaign strategy.

Local Politics: Beyond the Handshake