Audiences are watching an ever-growing number of TV shows and videos on different screens, at different times and in different places. Comcast Spotlight’s political video advertising solutions deliver your message to the neighborhoods that matter most, engaging voters with relevant messages as they watch their favorite content.
Video has always been the most powerful way to motivate audiences to vote for a candidate or issue. New tools and platforms make it possible for your message to engage voters like never before for your political campaign
Our VP of Political Advertising, Dan Sinagoga, answers questions about how political marketers can effectively use TV and digital video to reach audiences.
Check out our leaders’ thoughts on the news and trends shaping the political advertising landscape.
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Targeted TV and Digital Video Optimizes Your Advertising
Campaigns can segment audiences based on geographic, demographic and psychographic criteria, based on research about which types of voters are more likely to watch particular programs and networks, or live in a specific area.
Within a market, different messages can be delivered to different zones, or groups of neighborhoods, and on different networks reaching different audiences.
Television and digital video advertising offer the opportunity to convert awareness and interest to action. Interactive TV uses on-screen overlays inviting viewers to click a button on their remote controls to receive information, watch additional video or even volunteer for your campaign, while digital video advertising can direct voters to your website or social media pages, where they can learn more and engage with you directly.
Comcast Spotlight’s My Government on XFINITY On Demand offers your campaign the unique opportunity to reach more tech-savvy and hard-to-reach younger voters and maintain a 24x7 presence on an innovative voter-education channel. New content from your campaign can be posted within 24 hours, allowing you to deliver timely, relevant messages to voters.