Comcast Spotlight’s method for finding and reaching audiences is comprehensive, holistic and unique within the industry. We’ve developed an approach to make sure you get the most out of your advertising. It’s a multi-part equation based on insightful viewership information. It’s designed to identify and reach your desired audience and report results so you can be sure your advertising is effective. There’s nothing else like it, and we’re ready to put it to work for you.
Finding the Right Audience
Our mission is to find your highly engaged audience and provide you with an effective media plan. Our ability to find the right audience using our data-driven solutions enables us to create effective advertising plans for every client.
Once we’ve found and identified your audience, the next step is to reach them with messages that resonate. We call it audience targeting, and we work with you to target customized audience segments with the most relevant message as they watch high-quality video content. This ensures that no matter what screen they’re watching—be it TV, laptop, tablet or mobile device—we reach them while they enjoy engaging entertainment.
With your advertising audience specified and message delivered, our work in optimizing your campaign is just beginning. In the reporting phase, we evaluate how the advertising performs. We deliver performance data to you, and then we calibrate our approach by analyzing the data for future planning efforts to make sure your advertising message continues to make an even bigger impact moving forward.
Having data is vital, but no amount of information can be truly valuable without an understanding of how to make it actionable. That’s where Comcast Spotlight’s consultative sales team comes in. We dive deep into the data to determine which tactics delivered which results. Then we use that information to craft individualized insights about your advertising so you can make the most out of your budget.
Cross-Platform Inventory and Sophisticated Service
Our inventory, service and support are the backbone of our holistic approach. Our ad inventory is both broad and targeted, with content offerings including the hottest network programming and digital destinations. We curate these options to ensure your message runs against brand-safe content, so your placement is perfectly suited to your specific message. Every step of the way, you’re supported by industry experts ready to help you get the most out of your advertising.