Market Summary

Comcast Spotlight keeps the Motor City rolling, connecting businesses with potential customers across Metro Detroit and Southeastern Michigan or in any of 22 geographic zones. Now, with access to data and solutions based on the New TV landscape, we can more effectively find the right audience and measure the impact of your advertising on your business. Your message is delivered on popular networks like TBS, Bravo, Discovery, and cable news as well as games from local favorites like the Lions, Tigers, Red Wings, Pistons, UM, MSU, and more. And with solutions that combine TV, digital video, on demand and other platforms, you’ll be seen wherever local audiences watch.

One Sheet

Source: Comcast Internal Viewership Data, Aggregated Viewing Linear Time by network. Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined as all others. Calendar May 2017. Local Market (Detroit DMA).

Market Opportunities


Advertise in the NBA Regular Season, All-Star Game and Playoffs

Put your brand at Center Court!

The National Basketball Association…it’s where the drama between LeBron & Kyrie happens. It’s where the international magic between The Greek Freak and Porziņģis happens. And it’s where the Dubs’ dynasty-in-the-making happens.  

With 154 regular season games and another 50+ Playoff games across major networks like ESPN and TNT, Comcast Spotlight will align your brand with that of the NBA’s to reach an incredibly engaged and loyal audience across all devices. Visit our Sports Advertising page for more information.

*Source: 2017
**Source:  Scarborough USA+ (Aug15-Nov16) Adults 18+ who have watched the NBA (Regular Season or NBA Playoffs) on TV in the past 12 months


Political Advertising

Viewers Vote for Video, So Should You

Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.

Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and video platforms and develop a plan to reach them with targeted advertising.

Click here to learn more about our political advertising solutions.

One Sheet

Advertise in the NHL Regular Season and Stanley Cup Playoffs

Get your brand in front of hockey fans with TV and digital advertising

Looking for non-stop action, the grittiest play and the best beards? The NHL delivers just that from October through June, culminating with some the most entertaining and competitive playoff games in sports.  Each season starts with the ultimate goal of raising the Stanley Cup, with some of the most knowledgeable, dedicated and engaged fans supporting their favorite team every step of the way.

Power Plays. Shoot Outs. Epic Saves. Hat Tricks. Game Seven OT Winners. The excitement never ends with NHL.

The NHL Playoffs are where Comcast Spotlight really shines, with extensive coverage every round – and two telecasts of the Stanley Cup Finals!

Contact us today to align your business with affluent NHL fans watching video across all devices.

One Sheet

Advertising Opportunities for The Golf Majors

Put your message in front of one of TV’s Most Desirable, Upscale Audiences

Let Comcast Spotlight put you in the clubhouse, as the most elite international field of golfers from around the world faces the deepest rough, the fastest greens and the longest fairways at golf’s most renowned venues. 

Comcast Spotlight offers integrated advertising opportunities in tournaments all year long.

And you can extend your reach with a Premium Digital Video sponsorship that targets golf fans behaviorally, demographically and geographically on multiple screens.

Visit our Sports Advertising page for more information.

One Sheet

NASCAR Advertising Opportunities

Delivering Race Fans All Year Long

Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.

*Source:  “NASCAR Fans most brand loyal among all American sports fans." Nielsen. 3/23/15. Web. 1/12/18.


Local NFL Advertising Opportunities

Align your business with the action

Year in and year out, the NFL delivers the best ratings, biggest excitement and highest engagement on the greatest stage in sports.

With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers on Monday Night Football on ESPN and Thursday Night Football on The NFL Network.

  • For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
  • On ESPN, the season-opening “MNF” doubleheader in 2016 claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2


Comcast Spotlight can help you reach football fanatics on any screen.  Visit our Sports Advertising page for more information.

One Sheet

Advertise on the Best Cable TV Shows in Detroit

Reach Cable TV Viewers in Detroit

People in Detroit love watching TV. Today that means streaming on their tablet or mobile phone, watching on their laptop and yes even on that big screen in the living room. Everyone has their own favorite cable networks and are dedicated to viewing all of their favorite programs.  

At Comcast Spotlight in Detroit, you can find the audience that's right for your business and target them with video advertising in the Detroit neighborhoods that have the biggest impact on your business. This targeted advertising will help you drive results, and it creates much less advertising waste than traditional media.

Contact us and we will help you find your audience!

Multi-Screen Advertising in Detroit

Reach Detroit Consumers on Every Device

Detroit’s consumers live in digital homes, using Comcast’s multi-screen technology to watch video on more screens all around the house, and on the go. With more than 50 networks appealing to distinct demographic, psychographic and geographic audiences around Detroit, cable television is unmatched in its ability to offer both broad as well as targeted advertising reach. And since we know that 39% of TV viewers use the Internet on their tablet and 40% use the Internet on their smartphones while watching TV, we’ll help you leverage the ever increasing consumer “media multitasking” behavior for the benefit of your advertising objectives utilizing high-traffic sites like and 

Consumers are using more media than ever before, and 81% of the 5.5 hours that they’re spending per day is spent with TV and digital platforms. Engaging in a multi-screen advertising approach with Spotlight will give you higher frequency, better reach and deeper engagement with your target audience/s in the Detroit market.  It’s a powerful, effective strategy for local and national advertising alike. To learn more about how multi-screen advertising will help your business reach the right audiences, download our one sheet below.

*Source: eMarketer, April 2015

**Source: IPG Media Lab + Magna Global with Nielsen. Cross Platform Report 2013

One Sheet

Detroit Automotive Advertising

Reach Automotive Consumers in Detroit

Competition for car buyers in Detroit is intense, as consumers have more information than ever to help them choose the right car. Video advertising is the most powerful way to capture their attention in the Motor City.

There’s no better way to show off a new car than on the biggest screen in the house. Coupled with digital video, geographically targeted video advertising ensures that customers in Detroit are seeing your name when they’re thinking of purchasing a new vehicle. Click here to learn more about our automotive advertising solutions.

One Sheet

Reach More of the Right Audience in Detroit

Your One-Stop Shop for Advertising in Detroit

At Comcast Spotlight in Detroit, we’re dedicated to connecting you with the precise audience to whom your message and product means the most. Over the past few years, we have invested heavily in our business to enhance our product offerings and provide you with the best video advertising solutions.

Through Comcast Spotlight in Detroit, you now have one point of contact for your cable, telco and satellite advertising buys in the Detroit market. Cable advertising has always been an effective way to reach important audiences, and now it delivers even more of those viewers in the Detroit market.

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Ad Solutions

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TV & Digital Content

Put your message on the hottest shows, sites and screens.

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