National Footprint
Key Statistics
- Total Video: 37+ Million Households in 79 markets, with over 500 geographic zones enabling advertisers to reach audiences at the neighborhood, market or national level.
- On Demand: 28+ Million Households
- Broadband: 20+ Million Households
- DMAs: 7 of the top 10 — 18 of the top 25*
- Average Insertable Linear Networks: 50+ demographically targeted TV networks offering opportunities for broad and targeted audience reach.
Source: Video Household Counts from CM360 Meld Report as of 10-17. VOD, LSA and total ITV Counts from Internal AQT Tool as of 01/10/17. iGuide and Online Household Counts from Internal iGuide and X1 Sub Report as of December 2016. Market Ranks from Nielsen January 2017 DMA Quarterly UE Report (ranks as of October 2016).
Market Opportunities
The World's Most Popular Sport is Back
2018 FIFA World Cup Russia™
This summer the world will experience a seismic shift. The World Cup is so big and significant, it turns everything upside down. Rivals become Allies. Teammates become Enemies. Tiny Nations become World Powers. World Powers become Underdogs... and the World becomes the World Cup.
The FIFA World Cup is the single most watched sporting event in the world.* 31 days of intense action takes place June 14 – July 15, from the Group Matches to the Round of 16, to the Quarter and Semi-Finals, culminating with the World Cup Final where one team will be declared World Champion.
Soccer viewers are young and affluent, and watch video on all devices.**
With 26 games on FS1, Comcast Spotlight will align your brand with the FIFA World Cup. You’ll reach this captive audience everywhere they’re watching.
Click here to contact a Comcast Spotlight account executive to build your media plan for the FIFA World Cup Russia™.
**Source: USA Plus-MRI/Mosaic, Au15-No16, Scarborough, Base: Adults 18+. Target: *Special TV Sports Watched Past Yr: World Cup soccer/qualifiers* OR *SportsView TV-Brdcst/Cable Ps12Mo: European soccer* OR *SportsView TV-Brdcst/Cable Ps12Mo: Mexican Soccer National Team* OR *SportsView TV-Brdcst/Cable Ps12Mo: U.S. Soccer National Team*. Online Video percentage based off WaysUseIntrnt/App PsMon-AnyDevice: Video clips *YouTube, etc.* OR Watch free TV programs OR Watch TV programs-onlne subscrption.
NASCAR Advertising Opportunities
Delivering Race Fans All Year Long
With Dale Jr. now enjoying retirement and Danica about to retire, will young blood take the reins from the seasoned vets in 2018? NASCAR’s Energy Cup Series will showcase a new group of young drivers trying to pull away from the old guard. And in both the XFINITY Series and Camping World Truck Series, drivers will try to earn their right to drive with the best in the world. Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line.
Covering the top three tiers of the NASCAR ladder, the season will launch in Daytona in February and culminate in November in Miami. With eleven races on FS1 and another thirteen on NBCSN, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.*
Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.
*Source: “NASCAR Fans most brand loyal among all American sports fans." nielsensports.com. Nielsen. 3/23/15. Web. 1/12/18.
**Source: “Insights into NASCAR fan loyalty to sponsors.” thedriveotconnect.com. 5/4/16. Web. 1/12/18
Advertising Opportunities for The Golf Majors
Put your message in front of one of TV’s Most Desirable, Upscale Audiences
Let Comcast Spotlight put you in the clubhouse, as the most elite international field of golfers from around the world faces the deepest rough, the fastest greens and the longest fairways at golf’s most renowned venues.
Comcast Spotlight offers integrated advertising opportunities in tournaments all year long.
And you can extend your reach with a Premium Digital Video sponsorship that targets golf fans behaviorally, demographically and geographically on multiple screens.
Click here to contact a Comcast Spotlight account executive to build your media plan for the Golf Majors.
Local NFL Advertising Opportunities
Align your business with the action this fall
Year in and year out the NFL delivers the best ratings, biggest excitement and highest engagement on the greatest stage in sports.
With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers in Monday Night Football on ESPN and Thursday Night Football on The NFL Network.
- For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
- On ESPN the season-opening “MNF” doubleheader claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2
Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising.
2 http://tvbythenumbers.zap2it.com/weekly-ratings/cable-weekly-top-25-sept-12-18-2016/
Political Advertising
Viewers Vote for Video, So Should You
Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.
Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and digital platforms, and develop a plan to reach them with targeted video advertising.
Click here to learn more about our political advertising solutions.
Sports Advertising
Win More Customers with a Sports Marketing Plan
There’s nothing like sports to engage consumers. They plan their schedules around watching favorite teams or athletes, and enjoy not just the games, but highlights and analysis shows, too.
Even when fans can’t watch on live TV, they’re streaming action on the go, watching video clips and scanning for updates on their mobile devices. Our targeted video advertising solutions put your brand in front of those fans, in the neighborhoods that matter to your business.
Click here to learn more about our advertising solutions to reach sports fans.