National Footprint
Key Statistics
- Total Video: Nearly 35 million households in 67 markets*
- On Demand: 28+ Million Households
- Broadband: 20+ Million Households
- Designated Market Areas (DMAs): 7 of the top 10 — 18 of the top 25**
- Average Insertable Linear Networks: 50+ demographically targeted TV networks offering opportunities for broad and targeted audience reach.
*Source: Cabletrack Q2 2019, based on the number of Subscribers to the highest ad insertable linear network by zone in each market. The Spotlight Footprint is the aggregate number of (a) Subscribers reached by Comcast Spotlight Interconnects, (b) insertable Dish TV homes and (c) Comcast Subscribers and Comcast represented Subscribers in zones located in Amarillo, Bowling Green, Charlottesville, Davenport, Hattiesburg, Lafayette, Meridian, New York and Rockford DMAs. Subscribers mean (i) individually billed residential units, (ii) individually billed commercial units; and (iii) individual dwelling units in multiple dwelling unit buildings where the Service is billed on a bulk basis; in all cases, that are actually receiving a Service and without regard to the number of outlets for which the Service is provided. “Service” means video services.
Disclaimer: Not all networks reach all homes. Regional Sports Network total footprint is not included in the Spotlight Footprint total.
**Source: Video Household Counts from CM360 Meld Report as of 10-17. VOD, LSA and total ITV Counts from Internal AQT Tool as of 01/10/17. iGuide and Online Household Counts from Internal iGuide and X1 Sub Report as of December 2016. Market Ranks from Nielsen January 2017 DMA Quarterly UE Report (ranks as of October 2016).
Market Opportunities
NASCAR Advertising Opportunities
Delivering Race Fans All Year Long
Frequently traveling at nearly 200 mph, NASCAR drivers risk it all week after week trying to be the first to cross the finish line. Covering the top three tiers of the NASCAR ladder, your Comcast Spotlight pit crew will be there at every turn. Contact us today to deliver your message to fans that are – according to Nielsen – the most brand-loyal fans in sports.* Comcast Spotlight will align your brand with that of NASCAR’s to reach an incredibly loyal and engaged audience.
*Source: “NASCAR Fans most brand loyal among all American sports fans." nielsensports.com. Nielsen. 3/23/15. Web. 1/12/18.
Advertising Opportunities for The Golf Majors
Put your message in front of one of TV’s Most Desirable, Upscale Audiences
Let Comcast Spotlight put you in the clubhouse, as the most elite international field of golfers from around the world faces the deepest rough, the fastest greens and the longest fairways at golf’s most renowned venues.
Comcast Spotlight offers integrated advertising opportunities in tournaments all year long.
And you can extend your reach with a Premium Digital Video sponsorship that targets golf fans behaviorally, demographically and geographically on multiple screens.
Click here to contact a Comcast Spotlight account executive to build your media plan for the Golf Majors and visit our Sports Advertising page for more information.
Local NFL Advertising Opportunities
Align your business with the action
Year in and year out, the NFL delivers the best ratings, biggest excitement and highest engagement on the greatest stage in sports.
With nearly 40 of the NFL’s biggest games, Comcast Spotlight provides incredible access to your customers on Monday Night Football on ESPN and Thursday Night Football on The NFL Network.
- For the first time in its 13-year history, NFL Network was the second most-watched sports cable network among both P18-44 and P18-34 during the 2016 NFL regular season.1
- On ESPN, the season-opening “MNF” doubleheader in 2016 claimed No. 1 and 2 spots in both adults 18-49 and viewers, with the early game (Pittsburgh-Washington) leading the way with a 4.8 rating in the demographic and 12.96 million viewers.2
Now Comcast Spotlight can help you reach football fanatics on any screen with Premium Digital TV and Premium Digital Video advertising. Visit our Sports Advertising page for more information.
2 http://tvbythenumbers.zap2it.com/weekly-ratings/cable-weekly-top-25-sept-12-18-2016/
Political Advertising
Viewers Vote for Video, So Should You
Years ago, political advertisers could reach most voters with commercials during the evening news, since nearly everyone watched the same thing at the same time.
Now, audiences watch different shows and videos on different screens at different times. We use data to find your most likely voters on TV and digital platforms and develop a plan to reach them with targeted video advertising.
Click here to learn more about our political advertising solutions.
Sports Advertising
Win More Customers with a Sports Marketing Plan
There’s nothing like sports to engage consumers. They plan their schedules around watching favorite teams or athletes and enjoy not just the games but highlights and analysis shows too.
Even when fans can’t watch on live TV, they’re streaming action on the go, watching video clips and scanning for updates on their mobile devices. Our targeted video advertising solutions put your brand in front of those fans, in the neighborhoods that matter to your business.
Click here to learn more about our advertising solutions to reach sports fans.
