Introducing The New TV
TV has undergone such transformation over the
past decade that a new name is needed to fully
represent this evolved medium.
Learn more by downloading our new whitepaper
Research Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business.
Reach Missed Audiences
National advertisers can expand campaign reach and reduce waste by thinking strategically about their local advertising efforts, as outlined in a new case study.
TV Drives Online Search
Discover how the type of TV matters when finding your audience.
The Evolution of Political Advertising
As Dan Sinagoga, VP, political advertising, Comcast Spotlight explains, political ads helped drive unprecedented midterm voter turnout.
Re-Evaluating Reach Strategies
Learn why simply adding more national networks to a campaign may not be the best strategy.
Going Beyond Demos and Dayparts
Trusting available data sets, being willing to insert anytime and anywhere, and running longer schedules will create a better, more well-rounded media plan.
Myths of Advertising
9 Myths exposed in this informative infographic will enable marketers to get to know their audiences better. #AdvertisingMyths
Audience-Based TV Advertising Webcast
Learn how to adopt an audience-based buying methodology to target potential customers.
Small Business Websites can be Integral to Marketing Success
Data and practical steps at your fingertips in this guide to reach your strategy goals.
Putting Fragmented Audiences Back Together Again
Could your ad campaign benefit from fragmented audiences? A panel of media experts discuss ways to become more effective in bringing audiences together in a campaign.
The Critical Role Video Plays in Driving Web Traffic
Learn from a panel of media experts how powerful video advertising is throughout the purchase funnel
Automating and Optimizing Local TV Planning
Is ad scheduling for video automated enough to reach audiences across a fragmented local landscape? Big names in media discuss this possibility in a panel discussion.
Impressions vs GRPs: Is CPM the New Currency for Buying Local TV?
Metrics for evaluating local TV advertising have evolved. A panel discusses what is replacing ratings and cost per point as the modern measurements.