Cable TV’s Evolved Data Capabilities Create
A Powerful Automotive Marketing Channel

Comcast Spotlight’s Automotive Advisory Council members
discuss their industry perspectives ahead of NADA

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Research Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

Myths of Advertising

9 Myths exposed in this informative infographic will enable marketers to get to know their audiences better. #AdvertisingMyths

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Audience-Based TV Advertising Webcast

Learn how to adopt an audience-based buying methodology to target potential customers.


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Small Business Websites can be Integral to Marketing Success

Data and practical steps at your fingertips in this guide to reach your strategy goals.



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Putting Fragmented Audiences Back Together Again

Could your ad campaign benefit from fragmented audiences? A panel of media experts discuss ways to become more effective in bringing audiences together in a campaign.

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The Critical Role Video Plays in Driving Web Traffic

Learn from a panel of media experts how powerful video advertising is throughout the purchase funnel



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Automating and Optimizing Local TV Planning

Is ad scheduling for video automated enough to reach audiences across a fragmented local landscape? Big names in media discuss this possibility in a panel discussion.


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