2019: A Pivotal Year for Premium Video

We asked industry leaders: what are the key themes
that will propel the premium video economy forward this year?

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Research Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

TV: The Missing Piece of the Attribution Puzzle

Data and practical steps at your fingertips in this guide to reach your strategy goals.


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Top Marketers Talk Local Strategy


In Episode 1 of a new video series, “All Advertising is Local,” nationally-focused marketers sit down to discuss their local tactics.

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What’s Next for Video: Predictions for 2019

On World Television Day, we’re making the top 5 predictions emphasizing all types of video content.


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Tips for Impacting Auto Sales with Cable TV

Todd Hauser, VP of Automotive Sales sits down with Car Biz Today and gives recommendations on how dealers can drive sales growth.

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Driving Dealership Growth with Targeted TV

Todd Hauser, VP of Automotive Sales sits down with Car Biz Today and gives recommendations on how dealers can drive sales growth.

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Audiences & Attribution: The Next Frontier of Healthy Campaigns

Andrea Zapata, VP of Research & Insights shares the latest trends in delivering better healthcare category advertising.


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Reach Missed Audiences

National advertisers can expand campaign reach and reduce waste by thinking strategically about their local advertising efforts, as outlined in a new case study.

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TV Drives Online Search

Discover how the type of TV matters when finding your audience.


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The Evolution of Political Advertising

As Dan Sinagoga, VP, political advertising, Comcast Spotlight explains, political ads helped drive unprecedented midterm voter turnout.

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Re-Evaluating Reach Strategies

Learn why simply adding more national networks to a campaign may not be the best strategy.


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Going Beyond Demos and Dayparts

Trusting available data sets, being willing to insert anytime and anywhere, and running longer schedules will create a better, more well-rounded media plan.

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Myths of Advertising

9 Myths exposed in this informative infographic will enable marketers to get to know their audiences better. #AdvertisingMyths

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