Introducing The TV Viewership Report

Discover a new report highlighting Q1 2019 viewership data,
which will help marketers find the audiences they’re
looking for, where they watch premium video.

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Research Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

“In Other Words…”

Learn about what inspired The TV Viewership Report and how marketers can use the data and insights included within to fuel campaigns in the New TV ecosystem. 

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First Quarter Trends from the TV Viewership Report

Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.

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Driving TV Ad Spend with Comcast Spotlight's Auto Advisory Council

If you’re an automotive marketer, you'll want to read these key takeaways from the recent Automotive Advisory Council meeting.

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Auto Industry Changes Create New TV Opportunities

Comcast Spotlight’s Automotive Advisory Council member, Max Steckler has some advice for automotive marketers looking to make the most of their cable TV ad buys.

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Introducing the New TV

TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium.

 

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Path to Success

Navigating the New TV terrain requires a new roadmap to achieve optimal advertising results. Check out our latest infographic to learn more.

 

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New TV "In Other Words..."

Comcast Spotlight VP, Data Strategy explains what inspired the New TV whitepaper and how/why TV has undergone such transformation.

 

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LinkedIn SlideShare

Consumers have unprecedented access to a proliferation of content and advertisers have unprecedented access to new sources of data. Discover what the the ad community is saying on LinkedIn.

 

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Regional Marketers Discuss their Strategies

In Episode 2 of the “All Advertising is Local” video series, regionally-focused marketers sit down to discuss their respective marketing tactics.earn even more, watch the full archived webcast by clicking the “View Now” button to hear from a panel of experts.

 

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Cable TV’s Evolved Data Capabilities Create A Powerful Automotive Marketing Channel

Comcast Spotlight’s Automotive Advisory Council members discuss industry perspectives ahead of NADA.
 
 

2019: A Pivotal Year for Premium Video

 We asked industry leaders: what are the key themes that will propel the premium video economy forward this year?

 

 

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TV: The Missing Piece of the Attribution Puzzle

Data and practical steps at your fingertips in this guide to reach your strategy goals.


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TV Ad Planner

Build Your Campaign

Let's get started.

Growing your business is easier than you think.

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