Putting Viewership Data to Work for TV Campaigns
In Episode 3 of the “All Advertising is Local” video series, industry experts discuss TV viewership trends
and data-driven advertising opportunities.
Research Insights and Analysis
Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business.
Learn How to Cut Through the Unlimited Choice
There’s a lot of clutter and choice available and a deliberate media strategy is vital to drive viewership to shows and movies. Watch a video and read recent findings to learn how..
Introducing The TV Viewership Report
Discover a new report highlighting Q1 2019 viewership data, which will help marketers find the audiences they’re looking for, where they watch premium video.
TV Viewership “In other words…”
Learn about what inspired the TV Viewship Report and how marketers can use the data and insights included with to fuel campaigns in the New TV ecosystem.
First Quarter Trends from the TV Viewership Report
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. Here are some trends we’re seeing with 2019’s first-quarter insights.
Driving TV Ad Spend with Comcast Spotlight's Auto Advisory Council
If you’re an automotive marketer, you'll want to read these key takeaways from the recent Automotive Advisory Council meeting.
Auto Industry Changes Create New TV Opportunities
Comcast Spotlight’s Automotive Advisory Council member, Max Steckler has some advice for automotive marketers looking to make the most of their cable TV ad buys.
Introducing the New TV
TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium.
Path to Success
Navigating the New TV terrain requires a new roadmap to achieve optimal advertising results. Check out our latest infographic to learn more.
New TV "In Other Words..."
Comcast Spotlight VP, Data Strategy explains what inspired the New TV whitepaper and how/why TV has undergone such transformation.
Consumers have unprecedented access to a proliferation of content and advertisers have unprecedented access to new sources of data. Discover what the the ad community is saying on LinkedIn.
Regional Marketers Discuss their Strategies
In Episode 2 of the “All Advertising is Local” video series, regionally-focused marketers sit down to discuss their respective marketing tactics.earn even more, watch the full archived webcast by clicking the “View Now” button to hear from a panel of experts.