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Research Insights and Analysis

Part of being a trusted resource for our advertisers is diligently honing industry expertise and sharing it with our partners. Whether keeping marketers informed about current trends and technology or blazing a trail with leadership of our own, we put our insights to work for your business. 

Audiences & Attribution The Next Frontier of Healthy Campaigns

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The Evolution of Political Advertising

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Local Advertising - Reaching Missed Audiences

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Re-Evaluating Reach Strategies

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Going Beyond Demos and Dayparts


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Myths of Advertising



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Make Audience-Based TV Advertising Work For You


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Small Business Websites can be Integral to Marketing Success

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Putting Fragmented Audiences Back Together Again



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Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement


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Automating and Optimizing Local TV Planning: Can We Bring the Best of Digital Planning to TV?

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Impressions vs GRPs: Is CPM the New Currency for Buying Local TV?


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