Full Funnel Solution
Consumers are watching TV in the home and on the go. With 50+ cable networks and apps, Comcast viewership data and geo-targeting capabilities are transforming TV advertising into a full-funnel solution. This means your targeted advertising can improve results across the customer journey from top‑of‑the‑funnel awareness, to bottom-of-the-funnel intent and purchase.
The impact of data-driven marketing
Smarter marketing requires better data these days. Comcast Spotlight has combined industry leading data sources with Comcast’s viewership data, to create a TV advertising solution that targets your potential customers more efficiently.
Multiscreen advertising to reach your target audience
Different audiences have different viewing habits. Whether they are cord-stackers (those who have cable and stream) or cord-cutters (those who canceled subscriptions) or cord-nevers (those who never subscribed), you can reach them a multiscreen approach with Comcast Spotlight.
Make TV as Accountable as Digital, or More
Exposure to TV can now be tied to tangible outcomes, including online activity. Comcast Spotlight’s attribution capabilities allow advertisers to measure website traffic before and after a TV flight, including lift in visitors within 30 minutes of its ads airing as well as during the course of the campaign. It’s all about discovering how your offline advertising is impacting online results.
Mnemonic, Your Creative Solution
Mnemonic, our award-winning in-house creative agency, helps advertisers grow their business by finding their voice, telling their story, and standing out in a hyper‑competitive marketplace. As a true creative partner, Mnemonic develops ad campaigns that resonate with consumers at an affordable price.
You are local, and so are we
Though Comcast Spotlight has presence in 66 markets across the U.S., our main focus is on helping local businesses achieve their marketing goals. With our geo-targeting capabilities (think in the neighborhoods around your business or just a few zip codes in your area) we can reach the audiences that make the most sense and are most likely to do business with you. And with a dedicated sales team in your area, we are ready to consult with you today.
Retail Success Stories
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