Full Funnel Solution
Data is transforming the TV advertising experience for legal marketers. We utilize data to provide insights into what, when and how audience segments are watching TV. With that data, we can effectively target potential customers whenever and however they are watching.
Data is key to finding your audience
Consumers are watching TV in their homes and streaming TV on the go. Our data solutions can help you reach your potential customers wherever they are, whether it’s on over-the-top (OTT) devices, laptops, mobile, tablet or even the tried and true TV screen.
Multiscreen advertising to reach your target audience
Different audiences have different viewing habits. Whether they are cord-stackers (those who have cable and stream) or cord-cutters (those who canceled subscriptions) or cord-nevers (those who never subscribed), you can reach them using a multiscreen approach with Comcast Spotlight.
Filling the gaps in attribution
TV and digital TV advertising has become a full-funnel solution. With our attribution capabilities, we can show you the lift in your website traffic within 30 minutes of the TV ad airing. A clear indication of how TV advertising affects lower funnel conversions.
Mnemonic, Your Creative Solution
Mnemonic, our award-winning in-house creative agency, helps advertisers grow their business by finding their voice. Mnemonic produces high-quality commercials that resonate with viewers and drive them to action. So, whether you have your own creative or need help producing high-quality content, we can provide the right level of support for each individual business. For brands without content, Mnemonic offer comprehensive and scalable creative services.
You are local, and so are we
At Comcast Spotlight, it's our mission to be a true partner, which starts with a commitment to helping our clients understand their advertising environment. To make that happen, we have a dedicated team of local Account Executives to identify opportunities in the market, understand consumer behavior and use industry-leading tools to help navigate today's media landscape.