Automotive

Automotive Advertising and Marketing

Connecting with local car buyers and building valuable relationships are your keys to success. Your best potential customers are those living in your primary market area, and they’re more likely to refer a friend, return for service and make repeat purchases. With Comcast Spotlight’s advanced targeting capabilities, you can reach your ideal car buyers whenever and wherever they’re watching video content.

Video Drives Demand

Drivers shop with brands they know and love, but buy from the ones they trust. With so many vehicle options out there, attracting customers before they’re in the market gives you an edge in winning new business.

Dealerships focused on demand fulfillment alone miss two-thirds of their intended audience. Using the power of video advertising for demand creation ensures that when buyers are ready to buy, they buy from you.1

1Activate Analysis; Activate 2016 Consumer Tech & Media Research Study; comScore, eMarketer, Gallup, GWI, IAB, National Sleep Foundation, Nielsen, Pew Research & U.S. Bureau of Labor Statistics.

Driving Your Dealership Forward

Comcast Spotlight offers auto dealerships the opportunity to deliver their message to their intended audiences, wherever and whenever they are watching.

Visit the FCA Market Center.

 

Automotive Advertising Fast Facts

The way consumers purchase vehicles is evolving. Buyers are shopping fewer brands, making decisions faster, and the video content that influences their purchase decisions is spread across more screens.2

2VAB: Start Your Engines: TV Accelerates Automotive Buyers’ Path to Purchase (2016); The 2017 “Car Buyer Journey” Study: IHS Automotive-driven by POLK & AutoTrader.com

Automotive Advertising Success Stories

A strategy without the ability to deliver results isn’t worth pursuing. Our approach to targeting and delivering messages comes with a history of satisfied advertisers and hard numbers to back it up. Take a look at some of our standout stories.

AAA South Jersey
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Andy Mohr Buick GMC
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Barbee's Freeway Ford of Denver
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Barr Nissan
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Bertolli's Auto Body
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Bob Davidson Ford Lincoln
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Champion Auto Group
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Chuck Hutton Chevrolet
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