Impressions vs GRPs: Is CPM the New Currency for Buying Local TV?
For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Watch this webcast to learn how impressions-based buying and CPMs is better suited for a fragmented, multi-platform video landscape.