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In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Brian Harder
Wednesday, January 16, 2019 - 13:21
(All Times Eastern) - As we settle into the deep of winter, many of us, myself included, like to bundle up and sit on the sofa and watch some television. Maybe you like to munch on popcorn or sip hot chocolate while you watch. Then again, perhaps you are more accustomed to watching on your laptop...
Submitted By: Brian Harder
Wednesday, December 19, 2018 - 16:10
(All Times Eastern)-The year is fresh and with it comes the promise of many new beginnings. Perhaps you’ll start a new workout routine. Maybe you’ll decide to spend more time with friends or family. Your sales and advertising budgets get a reboot. And cable television offers up a plethora of new...
Submitted By: Kat Pilnick
Wednesday, November 21, 2018 - 12:43
Today is World Television Day, a day to reflect on the global power of TV and recognize its impact on viewers. To celebrate, we examined the rising emphasis on all types of video content and what trends we expect to see in the year ahead. Here are our top five predictions for video in 2019:
1....
Submitted By: Brian Harder
Wednesday, November 21, 2018 - 11:20
When Thanksgiving arrives, that is when I feel like the holidays have finally arrived. It’s OK to put up the decorations, a night cap can include a little egg nog, and when I sit in front of the television, I expect to see a holiday movie or two. As we move into December and start to reflect on...
Submitted By: Austin Johnson
Wednesday, November 14, 2018 - 15:36
From the Celebration Bowl on December 15 to the College Football Playoff National Championship on January 7, sports fans will be watching live at home and across any number of mobile devices. For football fans, the college season signals a start to the best time of the year. Five power conferences...
Submitted By: Lee Singletary
Thursday, November 8, 2018 - 07:36

The 2018 midterm elections held Tuesday, November 6, were a pivotal milestone for contested seats in the U.S. House of Representatives, U.S. Senate, and local government. Political advertising helped drive unprecedented midterm voter turnout, as 2018 ushered in a new phase in the era of data and...