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In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Lane Olson
Tuesday, April 16, 2019 - 13:29
It’s well-established that the U.S. Women’s National Soccer Team (USWNT) is one of the most internationally decorated American teams in our nation’s history. Heading into this summer’s FIFA World Cup, the defending champions have won the popular global tournament a total of three times, are four-...
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Submitted By: Russ Hallauer
Thursday, April 4, 2019 - 11:26

“Rock 'n' roll was born in an automobile and given its sound by the road.” – The New York Times
Cars and music just belong together. Just as people can have an emotional bond with certain music, the same can be said with their cars. From Bob Seger’s “Like a Rock” in Chevrolet commercials in the...
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Submitted By: Lynda Labozan
Thursday, March 28, 2019 - 10:52
When one thinks of the most popular sports in America, golf and tennis aren’t always the first two that come to mind. But for advertisers, they should, and the reason is simple: spending power. Fans of golf and tennis are 68% more likely than the average TV viewer to have a household income of $...
Submitted By: Brandon Foster
Thursday, March 21, 2019 - 08:14
If there’s one thing you should know about the NBA, it’s that it’s a league of stars. Always has been. And stars are born in the NBA playoffs. LeBron James, Kobe Bryant, Michael Jordan, Magic Johnson, Larry Bird, and Kareem Abdul-Jabbar are legends because of their signature playoff performances....
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Submitted By: Kat Pilnick
Thursday, March 14, 2019 - 16:24
As millennials get older and generation Z comes of age, many automotive marketers are still figuring out the best ways to reach these younger generations, but a thoughtful strategy can help you deliver messages that resonate with in-market buyers  Follow these tips to reach younger audiences...
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Submitted By: Brian Harder
Thursday, March 14, 2019 - 13:00
(All Times Eastern) - They say “April showers bring May flowers.” The same could be said for cable. We’ll shower you with new and returning programs in April and you can keep watching those programs that you have grown to love in May. Cable will keep you entertained this spring and hopefully beyond...