Submitted by Comcast Spotlight Blog
September 13, 2019 / 11:01 AM
Small business owners often struggle with how they can make the best use of their limited budgets, and it can be easy to discount the power of traditional television. But the new Comcast Spotlight TV Ad PlannerSM makes TV campaigns simple, affordable, and effective for small businesses.
Making TV Work for You
TV Ad Planner is a new self-service tool that enables you to plan your own TV ad campaigns. And it addresses two common misconceptions surrounding TV advertising: that it’s not affordable, and that it doesn’t deliver results.
With this new tool, you can plan a TV campaign in a matter of minutes and buy air time for as little as $250. The tool automatically determines your ad schedule based on the information you provide, such as your location, business type, and target audience. By delivering your ad only to your most likely customers, you can keep costs low while maximizing impact.
The tool also provides regularly updated results to give you the confidence that your ad dollars are working for you. You’ll have access to results like top networks airing your commercial and the number of impressions you received.
Creating a Commercial
This new tool is a valuable option even for businesses that don’t have commercials yet. It helps you connect with our creative production team to build the unique commercial you envision, starting at $295.
Later this year, the tool will introduce the option to quickly and easily build your own commercial for even greater flexibility.
Coming Up Next
TV Ad Planner is currently available in 57 Comcast Spotlight markets, and it will be available in all 67 markets later this year.
Also coming this year, the tool will offer digital ad placement options, so small business owners can book TV and digital campaigns all at once.
Learn more about the new self-service TV Ad Planner and plan your next ad campaign today.