Submitted by Austin E. Johnson
June 12, 2018 / 08:47 AM
The FIFA World Cup™ is the single most watched sporting event in the world,* and you now have the unique opportunity to reach local fans of this international event. From June 14 through July 15, watch 32 nations battle it out to become World Champion! This year, both the US and Italy failed to qualify. But make no mistake, US fans are international soccer fans, and there’s still plenty of opportunity to align your business with this gigantic event. Plus, to add some drama to the mix, this World Cup will be held in Russia which is currently tied up in Olympic sports doping scandals. With 26 live matches and 46 encore matches on FS1 and NBC Universo, Comcast Spotlight will align your brand with the FIFA World Cup™. You’ll reach this captive audience anytime and anywhere they’re watching.
*Source: CNN.com, “World Cup Fast Facts,” 8/11/17.