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In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Kat Pilnick
Wednesday, November 21, 2018 - 12:43
Today is World Television Day, a day to reflect on the global power of TV and recognize its impact on viewers. To celebrate, we examined the rising emphasis on all types of video content and what trends we expect to see in the year ahead. Here are our top five predictions for video in 2019:
1....
Submitted By: Brian Harder
Wednesday, November 21, 2018 - 11:20
When Thanksgiving arrives, that is when I feel like the holidays have finally arrived. It’s OK to put up the decorations, a night cap can include a little egg nog, and when I sit in front of the television, I expect to see a holiday movie or two. As we move into December and start to reflect on...
Submitted By: Austin Johnson
Wednesday, November 14, 2018 - 15:36
From the Celebration Bowl on December 15 to the College Football Playoff National Championship on January 7, sports fans will be watching live at home and across any number of mobile devices. For football fans, the college season signals a start to the best time of the year. Five power conferences...
Submitted By: Lee Singletary
Thursday, November 8, 2018 - 07:36

The 2018 midterm elections held Tuesday, November 6, were a pivotal milestone for contested seats in the U.S. House of Representatives, U.S. Senate, and local government. Political advertising helped drive unprecedented midterm voter turnout, as 2018 ushered in a new phase in the era of data and...
Submitted By: Lee Singletary
Friday, November 2, 2018 - 12:56

Woohoo! This back-to-school season, we delivered 2,600 backpacks filled with all the tools to succeed to children in need across the country. We believe all kids should have access to a bright future, which is why we created the “Backpacks for a Bright Future” program. Check out the video recap...
Submitted By: Brian Harder
Wednesday, October 24, 2018 - 14:54
(All Times Eastern) – As autumn completes its cycle and we start settling in for the cooler months ahead, we are warmed by thoughts of Thanksgiving with family, fall sports and shopping for the holidays. So as you start thinking about shopping for the season, also remember that cable is a great...