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In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Brian Harder
Thursday, February 14, 2019 - 13:04
(All Times Eastern)-They don’t call it March Madness just for the college basketball frenzy, you know. After a long winter, the hints of spring in the air tease us of what’s to come, causing restlessness and longing to spend time outdoors (for most of the country, at least). But why long to be...
Submitted By: Jason Braff
Tuesday, February 5, 2019 - 10:21
There’s no other TV event quite like March Madness. While the Super Bowl is considered by many to be the crème de la crème of live sports, March Madness garners nearly the same level of excitement and attention over the course of three edge-of-your-seat-filled weeks. Last year, 97 million Americans...
Submitted By: Brian Harder
Wednesday, January 16, 2019 - 13:21
(All Times Eastern) - As we settle into the deep of winter, many of us, myself included, like to bundle up and sit on the sofa and watch some television. Maybe you like to munch on popcorn or sip hot chocolate while you watch. Then again, perhaps you are more accustomed to watching on your laptop...
Submitted By: Brian Harder
Wednesday, December 19, 2018 - 16:10
(All Times Eastern)-The year is fresh and with it comes the promise of many new beginnings. Perhaps you’ll start a new workout routine. Maybe you’ll decide to spend more time with friends or family. Your sales and advertising budgets get a reboot. And cable television offers up a plethora of new...
Submitted By: Kat Pilnick
Wednesday, November 21, 2018 - 12:43
Today is World Television Day, a day to reflect on the global power of TV and recognize its impact on viewers. To celebrate, we examined the rising emphasis on all types of video content and what trends we expect to see in the year ahead. Here are our top five predictions for video in 2019:
1....
Submitted By: Brian Harder
Wednesday, November 21, 2018 - 11:20
When Thanksgiving arrives, that is when I feel like the holidays have finally arrived. It’s OK to put up the decorations, a night cap can include a little egg nog, and when I sit in front of the television, I expect to see a holiday movie or two. As we move into December and start to reflect on...