In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Comcast Spotlight Blog
Monday, October 14, 2019 - 14:47
The following is a Q&A with Comcast Spotlight Account Executive Kelsey Clements, who graduated from the company’s Associate Account Executive (AAE) Program this past June.
To apply for a limited amount of openings for the 2020 class, click here.

What attracted you to the AAE program?...
Submitted By: Comcast Spotlight Blog
Friday, October 11, 2019 - 09:21

There’s no silver bullet for winning political elections. But the research suggests that if there is anything close to a silver-bullet for political campaigns, its TV advertising. And in 2020, campaigns need any advantage they can get to come out on top.
Last month, our clients and friends...
Submitted By: Hank Oster
Friday, October 4, 2019 - 13:53
We believe that our work and innovation in recent months to move to a more solutions-based, data-driven approach to advertising will help our clients achieve their goals today and into the future.
That said, we are constantly looking at ways to stay ahead of the rapidly changing television...
Submitted By: Lee Singletary
Thursday, October 3, 2019 - 11:00
In “Putting Viewership Data to Work for TV Campaigns,” the latest installment of “All Advertising Is Local,” the custom video series presented by Ad Age Studio 30 in partnership with Comcast Spotlight, we interviewed marketing experts to learn more about how advertisers can use viewership insights...
Submitted By: Brian Harder
Tuesday, September 24, 2019 - 14:43
(All Times Eastern) – I declare “too soon." The Autumn equinox just passed and I’ve already spotted holiday merchandise for sale at some local stores. While I think retail giants create a false need for holiday merchandise way too early, there is the notion that this is people’s most favorite time...
Submitted By: Comcast Spotlight Blog
Friday, September 13, 2019 - 10:01
Small business owners often struggle with how they can make the best use of their limited budgets, and it can be easy to discount the power of traditional television. But the new Comcast Spotlight TV Ad PlannerSM makes TV campaigns simple, affordable, and effective for small businesses.