In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.

Submitted By: Nora Shimmel
Tuesday, August 20, 2019 - 08:14
Entertainment choices have never been greater. We estimate it would take a viewer a whole year of 24/7 TV watching to see all of the original programming produced in 2018.  And with other viewing channels like SVOD services investing more heavily in original content, this trend shows no sign...
Submitted By: Dan Sinagoga
Friday, August 9, 2019 - 15:08
Comcast Spotlight recently released Winning TV Strategies for Elections, our new Political ebook that shares valuable data-driven TV ad strategies born out of the lessons learned from the 2018 election cycle.
On the heels of this release, we sat down with Comcast Spotlight's Dan Sinagoga, VP,...
Submitted By: Melissa Hutter
Wednesday, August 7, 2019 - 12:27
Instant IMPACT—Comcast Spotlight’s recently launched attribution solution – allows local cable TV advertisers to measure lower-funnel activity, bringing greater accountability to local TV advertising and ultimately allowing Comcast Spotlight clients to help drive online purchases.
So how does it...
Submitted By: Dennis Marshall
Monday, August 5, 2019 - 10:54
In this fragmented media environment, local businesses are looking for better ways to reach their potential customers.
Using data to implement “New TV” tactics such as eschewing traditional age, gender, and daypart-based media plans in favor of audience-centric plans is a great way to help local...
Submitted By: Andrea Zapata
Wednesday, July 31, 2019 - 11:57
Contrary to some headlines, TV is in its prime and only enhancing its position in the media landscape. In fact, television viewing across Comcast HHs is at a two-year high. Television remains a compelling advertising platform to reach audiences at scale with its quality programming and viewer...
Submitted By: Lynda Labozan
Thursday, June 27, 2019 - 07:59
The NFL dominates sports viewing, accounting for 27% of all sports viewing on TV in 20181.
While this may not come as a surprise to many, the NFL continues to be one of the most-watched sports in America1 and the source of some of the most-watched shows on TV, period2.
In fact, NFL games accounted...