Leadership That Translates Vision Into Reality
Not long ago, the only way to reach your targeted consumer was by geography, dayparts, and the hope that you were reaching the right audience. Comcast Spotlight harnesses the power of television, creating groundbreaking ways to bring brands and audiences together. This is a new era for a proven and beloved medium, and we’re here to transform what our advertisers can do with its potential.
Imagine advanced analytics and targeting capabilities that connect you to your exact customer within our authenticated audience, without waste. Imagine knowing you’ll reach a receptive audience, whether they engage on their TV at home or on their favorite mobile device.
Imagine the meaningful connection made possible when our premium video content reaches your precise audience when and where they want to enjoy great content, across our networks and beyond. That’s the power of premium video – making rich and lasting impressions on the high-quality platforms where consumers are most engaged. Advertising in all the places and times that fit your audience’s fluid lifestyle ensures a perfect fit.
Imagine transparent proof-of-performance reporting that verifies our impact on your biggest priorities throughout the purchase funnel, from awareness to affinity to your sales metrics. Imagine having all the tools you want at your fingertips and all the help you need from people who know you and your business. However you prefer to work with us, we’re by your side to guide you through what’s next in the media evolution.
Imagine getting everything you want without the tradeoffs you’re used to making. The most advanced capabilities, unprecedented scale in quality video, engagement across all screens and authenticated connections with your consumer. There’s only one partner who can do it all— Comcast Spotlight, and we’re working every day to ensure and enhance your success.
Comcast Spotlight is an advertising sales company providing video solutions to local, regional and national businesses through television and digital advertising. Comcast Spotlight provides local market coverage across multiple platforms (cable TV, satellite, telco, online, VOD) and can target customers geographically, demographically and by message to more efficiently and effectively reach specific audience segments.
To achieve our goal of being trusted media partners for our customers and to help their businesses grow, we focus on these key areas:
One-Stop Media Buying
Comcast Spotlight partners with other cable companies and television providers (like satellite and telephone companies) in many markets to form interconnects that make buying local advertising easier. Advertisers can now reach most “pay TV” homes in a market with one-stop shopping and a standardized, consistent buying experience across multiple markets.
Standardized Network Offerings
With a consistent lineup of more than 50 networks across our markets, Comcast Spotlight makes it easy for regional and national advertisers to buy the same demographically targeted television and digital networks across multiple markets.
Comprehensive Research and Analytics
Comcast Spotlight works with the top names in research to help our clients understand how their target audiences consume media. The process begins with a custom needs analysis for each advertiser, serving as the foundation for a media plan designed specifically to achieve that advertiser’s goals.
Comcast Spotlight offers our clients the ability to deliver targeted video advertising based on geographic and demographic criteria, and to engage audiences with interactive capabilities. Our geographic segmentation tools reach the sub-DMA level, presenting more relevant messages to distinct audiences, while interactive applications offer opportunities to capture actionable leads and invite consumers to learn more about a product or service.
Promotional and Marketing Opportunities
Cable television brands are incredibly valuable and highly recognizable. Our clients can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs.