Take Five

Impressions vs GRPs: Is CPM the New Currency for Buying Local TV?

For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape.
 
Watch this brief video to learn how impressions-based buying and CPMs is better suited for a fragmented, multi-platform video landscape.
 
 

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To learn even more, watch the full archived webcast by clicking the "View Now" button and you’ll hear from a panel of experts including Janice Finkel-Greene, EVP, Director of Audience Buying Analytics at Magna Global, Matt O’Grady, EVP & Managing Director, Local Media at Nielsen and Nick Garramone, SVP, Research and eBusiness Operations at NCC Media discuss the pros and cons of using targeted impressions for buying local TV advertising from industry experts

 
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Additional Resources

  • Presentation Slides