Sports Marketing

Where to Reach Sports Fans

Give yourself home-field advantage


Hit the target with the fans who matter most—the ones in your backyard.

How to Reach Sports Fans

Assemble your all-star team


From the national powerhouses to the hometown heroes, your business can reach all the fans.

Resources

Ready to get a jump on the competition? Check out these tools for your marketing playbook.
  • Sports Calendar

    It’s always sports season! This calendar helps you keep track what your customers will be watching all year.

  • Reports

    Get the scoop on all things sports-related from teams that know the score.



Contact Us

Our all-star team is ready to work with you to take your business to the next level.

How to Reach Sports Fans

From the national powerhouses to the hometown heroes, your business can reach all the fans.

Your business can engage more sports fans with television and digital video advertising than with any other media source. From sport-specific networks that super-serve devotees around the clock to national channels that offer a multitude of live events as well as highlights and analysis to entertainment networks that also feature high-profile sports coverage to regional networks that know the local scene like no one else, cable has it covered.

In all, it adds up to well over 80,000 hours of sports programming per year, on dozens of channels like ESPN, FS1, NBCSN, FOX Sports regional networks, Comcast SportsNet, Golf Channel, NFL Network, the Big Ten Network, TNT and more. Your Comcast Spotlight team will work with you, crunching the numbers to find the sports your customers are most passionate about, and put together a strategy to reach them.

How to Reach Sports Fans