Sports Marketing

Where to Reach Sports Fans

Give yourself home-field advantage

Hit the target with the fans who matter most—the ones in your backyard.

How to Reach Sports Fans

Assemble your all-star team

From the national powerhouses to the hometown heroes, your business can reach all the fans.


Ready to get a jump on the competition? Check out these tools for your marketing playbook.
  • Sports Calendar

    It’s always sports season! This calendar helps you keep track what your customers will be watching all year.

  • Reports

    Get the scoop on all things sports-related from teams that know the score.

Contact Us

Our all-star team is ready to work with you to take your business to the next level.

Advertise in the 2017 NBA Playoffs

Put your brand at Center Court in Q2!

Let Comcast Spotlight put your brand in the NBA Playoffs, reaching customers during live coverage of more than 65 games on major networks like TNT and ESPN as the best teams and brightest superstars compete in coverage that’s nearly DVR-proof.

  • TNT's coverage of Game 7 of the 2016 NBA playoffs between the Oklahoma City Thunder and the Golden State Warriors averaged 15.9 million total viewers and an 8.8 U.S. HH rating to deliver cable television's most-viewed NBA telecast of all time! 1
  • TNT's most-watched program in the 28-year history of the network and the most watched non-Finals game in 16 years!1
  • Content published via NBA on TNT’s Facebook and Twitter accounts have generated two billion social media impressions for this year’s NBA Playoffs to date, up 43% over last year.2

And extend the reach with a digital sponsorship that targets basketball fans on ALL SCREENS. 

Advertise in the 2017 NBA Playoffs