Awards Demonstrate how TV and Digital Advertising Work Together to Deliver Measurable Results
Comcast Spotlight, the advertising sales division of Comcast Cable, announced today that it has named Justin Evans as vice president, principal data and research strategist.
NEW YORK-- More than 200 local businesses entered this year’s Comcast Spotlight LAMP (Local Advertiser Multi-screen Performance) Awards, documenting how advertising on TV and online boosted their bottom lines.
Awards Recognize Local and Regional Advertisers’ Multi-Screen Marketing Strategies and Results Nine Finalists in Three Categories Competing for the Grand Prize, Including a Trip to New York City
Winners to receive trip to New York and opportunity to go Behind the Scenes at the CNBC Studios
Advertisers Can Now Access Comcast Spotlight’s Digital Display Inventory Through Rubicon Project’s Advertising Automation Cloud
Xfinity TV customers can view branded content, view a photo gallery, play games and request information
Comcast Spotlight to use Rhiza for Media; Software Combines Multiple Data Sources to Create Customizable, Multi-screen Advertising Recommendations
Grand-Prize Winners to Receive Trip to New York and Opportunity to Meet Personal Financial Expert Suze Orman, Host of The Suze Orman Show on CNBC
Marcien Jenckes, EVP of Comcast Consumer Services, Headlines Comcast Spotlight's Educational Symposium on Impression Based Media