In The News

  • Comcast Launches Advanced Advertising Group

    Tuesday, Jun 20, 2017 - 11:13

    By: Jeff Baumgartner, Multichannel News on June 19, 2017 Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company's advertising sales division.  Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising, Clark, who will join Comcast next month and report

  • Comcast Promotes Marcien Jenckes to President, Advertising

    Monday, May 8, 2017 - 08:58

    By: Jeff Baumgartner, Multichannel News on May 5, 2017   Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Comcast Spotlight. Word of Jenckes’s new role at Comcast has been circulating for weeks, but is now confirmed by his updated bio on Comcast’s corporate web site. Jenckes most recently was EVP, consumer services at Comcast Cable, where he oversaw the co

  • HitsMeUp Brings Music Fans Closer to their Favorite Artists

    Wednesday, Feb 8, 2017 - 08:15

    New Online Music Video Experience Offers Exclusive Video Content from Top Artists; Big Machine and Warner Music Nashville Among First Record Labels to join HitsMeUp NASHVILLE (February 8, 2017) – HitsMeUp is a new online platform and app launching March 3, 2017 that will give music fans access to exclusive content from their favorite artists, including music videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and giveaways, and

  • HitsMeUp, New Video Platform Founded by Nashville Music Vets, Announces March Launch

    Wednesday, Feb 8, 2017 - 07:14

    Big Machine and Warner Music Nashville are among the first labels to join the new service. HitsMeUp, a new digital platform for music videos with exclusive behind-the-scenes content, live streamed concerts, interviews and more, has announced its March 3 launch. The new service will also have exclusive channels from record label partners that thus far includes the Big Machine Label Group (Taylor Swift, Florida Georgia Line, Reba and Thomas Rhett) and Warner Music Nashville 

  • For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

    Tuesday, Dec 6, 2016 - 11:37

    By: Steve Ellwanger, Beet.TV Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there’s Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first debuted addressable ads in Huntsville, Alabama, the media world was analog only. “Trying to launch a digital-like solution like addressable on the back of an analog architecture was a

You Say You Want A Revolution? Data And Analytics Are Transforming Political Marketing

In the News

Tue, 03/08/2016 - 11:11

By: Dan Sinagoga, appeared in Campaigns & Elections on March 8th, 2016

 

September 26, 1960. If you immediately recognized that as a date that had a profound impact on U.S. electoral history, you qualify as a political junkie.

In case that date didn’t immediately ring a bell, I’ll remind you: John F. Kennedy and Richard M. Nixon squared off in the first nationally televised political debate, drawing an audience of roughly 80 million, or half the U.S. population. The well-known results: those who listened to the debate on radio generally felt Nixon won. But on TV, the contrast between the young, vivacious Kennedy and Nixon, pale and underweight from a recent hospital stay, led viewers to the opposite conclusion.

The debate marked a sea change in the way visuals influenced the electorate, and thus campaign strategy. I believe we are at a similar inflection point today, as research and advanced data analytics are poised to reshape political strategy for the foreseeable future.

Television wasn’t entirely new to the 1960 election: Dwight Eisenhower ran what’s credited as the firstpolitical television spot advertising campaign eight years earlier. Nor were debates themselves new. But with television adoption reaching critical mass in U.S. households, those trends converged to shift the dynamics.

In 2016, we see parallels in political marketing. Certainly, research and analytics have been at the core of advertising strategy for decades. What’s new is the amount and depth of data, and technology that allows it to be segmented in seemingly endless ways.

You Say You Want A Revolution? Data And Analytics Are Transforming Political Marketing