In The News

  • For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

    Tuesday, Dec 6, 2016 - 11:37

    By: Steve Ellwanger, Beet.TV Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there’s Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first debuted addressable ads in Huntsville, Alabama, the media world was analog only. “Trying to launch a digital-like solution like addressable on the back of an analog architecture was a

  • Addressable TV Is A ‘Tactic That’s Evolving’: Comcast’s Kevin Smith

    Monday, Dec 5, 2016 - 11:37

    By: Steve Ellwanger, Beet.TV Whether the subject is Nielsen ratings, video on demand or addressable television advertising, communications giant Comcast is all about the “macro experience” for consumers and advertisers. This holistic approach to the rapidly evolving entertainment landscape comes across loud and clear from Kevin Patrick Smith in a panel discussion at the recent Beet.TV Retreat 2016. Prompted by panel moderator Ashley J. Swartz, CEO and Founder of Furious Corp., to refle

  • Worldwide Business with kathy ireland Highlights Comcast Spotlight’s Innovative Television and Digital Video Advertising Methods

    Friday, Apr 15, 2016 - 09:41

    Company Executives Discuss Innovative Advertising Solutions Tune into Bloomberg International as sponsored programming on Sunday, April 17, 2016. See market-by-market listings below. Los Angeles, CA – April 14, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with executives from Comcast Spotlight, a leading innovator of television and digital video advertising technology and products to help marketers reach their ideal audiences. Rick

  • You Say You Want A Revolution? Data And Analytics Are Transforming Political Marketing

    Tuesday, Mar 8, 2016 - 11:11

    By: Dan Sinagoga, appeared in Campaigns & Elections on March 8th, 2016   September 26, 1960. If you immediately recognized that as a date that had a profound impact on U.S. electoral history, you qualify as a political junkie. In case that date didn’t immediately ring a bell, I’ll remind you: John F. Kennedy and Richard M. Nixon squared off in the first nationally televised political debate, drawing an audience of roughly 80 million, or half the U.S

  • The New Key to Political Advertising Success: Go Small or Go Home

    Thursday, Feb 18, 2016 - 02:07

    By Dan Sinagoga, appeared in The Hill on February 8th, 2016 That's not a misprint in the headline. Go big or go home may be the cliché, but think of a dart board—hitting the smallest space yields big points. Increasingly, we see the same thing when it comes to successful political marketing (all marketing, for that matter). You needn't be an industry veteran to remember when political campaigns focused on three things in television advertising: news, news and news. It worked at a t

Worldwide Business with kathy ireland Highlights Comcast Spotlight’s Innovative Television and Digital Video Advertising Methods

In the News

Fri, 04/15/2016 - 09:41

Company Executives Discuss Innovative Advertising Solutions Tune into Bloomberg International as sponsored programming on Sunday, April 17, 2016. See market-by-market listings below.

Los Angeles, CA – April 14, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with executives from Comcast Spotlight, a leading innovator of television and digital video advertising technology and products to help marketers reach their ideal audiences.

Rick Stanley, Senior Vice President – West Division of Comcast Spotlight, opens with, “At Comcast Spotlight our goal is to help companies more strategically position their advertising messages on TV and in digital media. We simplify the process of advertising while making it more efficient and effective.”

Adding to this overview, Ingrid Nelson, Regional V.P of Comcast Spotlight in California, states, “We help marketers reach their audiences with the right message at the right time. Many of our most successful clients actually thought they could not afford advertising on television, but we showed them how it is both cost-effective and powerful as a marketing tool. Additionally, our products and technology allow companies to deliver advertising that is highly efficient in reaching specific audiences and market segments.”

Headquartered in New York City, Comcast Spotlight has established a leadership position with innovative advertising solutions that deliver valuable impressions on multiple screens. The company provides local, regional and national businesses with the ability to segment advertising demographically and geographically, and by specific marketing message.

Comcast Spotlight reaches more than 35 million homes in 79 markets. This includes more than 500 distinct selling zones, allowing advertisers affordable access to audiences in individual neighborhoods and across full markets.

Justin Evans, V.P., Principal Data and Research Strategist for Comcast Spotlight, underlines the power of the company’s approach adding, “Our system and proven results show clients the benefits of working with us on both television and digital advertising. The numbers prove that this method of branding and creating awareness is highly effective.”

JL Haber, Vice President of Programming of Worldwide Business with kathy ireland®, comments, “Most of our viewers are very focused on the need for effective marketing and advertising methods. They will find the innovative offerings of Comcast Spotlight both exciting and useful.”

Tune in to see Comcast Spotlight on Bloomberg International as sponsored programming at 3:00pm HKT or click here.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International

Visit www.tvwwb.com for detailed airing schedules or check your local listings.

Distributed by Worldwide Business with kathy ireland®

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Contact Person: Gila Stern | Communications Director
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Worldwide Business with kathy ireland Highlights Comcast Spotlight’s Innovative Television and Digital Video Advertising Methods