In The News

  • AE Aces Campaign for Private School Rebrand

    Tuesday, Aug 29, 2017 - 08:40

    Originally appeared in Media $ales Today, by Courtney Huckabay,  August 29, 2017 Challenge: Newly acquired private school needs to rebrand     Comcast Spotlight AE Ana Jimenez connected with a private school in Monterey, Calif. that had been acquired recently. It housed grades K-8 but would be adding preschool classes. This school had a few challenges. They were marketing during the off season, changing the name of the school, rebranding AND promoting enrollment. J

  • Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner Join Next TV as Sponsors

    Thursday, Aug 3, 2017 - 12:52

    Originally appeared in Broadcasting & Cable, August 3, 2017 Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner have signed on to Next TV Summit New York City as sponsors, B&C parent NewBay Media announced Thursday. The event, which is set for Oct. 18 at the Sheraton Times Square, takes place as part of NYC Television Week. “Next TV provides attendees and sponsors the unique opportunity to connect and learn,”

  • Comcast Spotlight, Viacom, TiVo, comScore, WideOrbit Join 2017 Advanced Advertising Summit as Sponsors

    Wednesday, Aug 2, 2017 - 08:30

    Originally appeared in Broadcasting & Cable, August 1, 2017 Comcast Spotlight, Viacom, TiVo, ComScore and WideOrbit are among the sponsors who have joined the 2017 Advanced Advertising Summit in New York City. The event, which will explore the impact of data and automation on TV advertising, takes place Oct. 18, 2017 at the Sheraton Times Square as part of B&C parent NewBay Media’s NYC Television Week. The full list of current summit Gold sponsors

  • Comcast Launches Advanced Advertising Group

    Tuesday, Jun 20, 2017 - 11:13

    By: Jeff Baumgartner, Multichannel News on June 19, 2017 Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company's advertising sales division.  Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising, Clark, who will join Comcast next month and report

  • Comcast Promotes Marcien Jenckes to President, Advertising

    Monday, May 8, 2017 - 08:58

    By: Jeff Baumgartner, Multichannel News on May 5, 2017   Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Comcast Spotlight. Word of Jenckes’s new role at Comcast has been circulating for weeks, but is now confirmed by his updated bio on Comcast’s corporate web site. Jenckes most recently was EVP, consumer services at Comcast Cable, where he oversaw the co

Worldwide Business with kathy ireland Highlights Comcast Spotlight’s Innovative Television and Digital Video Advertising Methods

In the News

Fri, 04/15/2016 - 09:41

Company Executives Discuss Innovative Advertising Solutions Tune into Bloomberg International as sponsored programming on Sunday, April 17, 2016. See market-by-market listings below.

Los Angeles, CA – April 14, 2016 – Worldwide Business with kathy ireland® announces an exclusive interview with executives from Comcast Spotlight, a leading innovator of television and digital video advertising technology and products to help marketers reach their ideal audiences.

Rick Stanley, Senior Vice President – West Division of Comcast Spotlight, opens with, “At Comcast Spotlight our goal is to help companies more strategically position their advertising messages on TV and in digital media. We simplify the process of advertising while making it more efficient and effective.”

Adding to this overview, Ingrid Nelson, Regional V.P of Comcast Spotlight in California, states, “We help marketers reach their audiences with the right message at the right time. Many of our most successful clients actually thought they could not afford advertising on television, but we showed them how it is both cost-effective and powerful as a marketing tool. Additionally, our products and technology allow companies to deliver advertising that is highly efficient in reaching specific audiences and market segments.”

Headquartered in New York City, Comcast Spotlight has established a leadership position with innovative advertising solutions that deliver valuable impressions on multiple screens. The company provides local, regional and national businesses with the ability to segment advertising demographically and geographically, and by specific marketing message.

Comcast Spotlight reaches more than 35 million homes in 79 markets. This includes more than 500 distinct selling zones, allowing advertisers affordable access to audiences in individual neighborhoods and across full markets.

Justin Evans, V.P., Principal Data and Research Strategist for Comcast Spotlight, underlines the power of the company’s approach adding, “Our system and proven results show clients the benefits of working with us on both television and digital advertising. The numbers prove that this method of branding and creating awareness is highly effective.”

JL Haber, Vice President of Programming of Worldwide Business with kathy ireland®, comments, “Most of our viewers are very focused on the need for effective marketing and advertising methods. They will find the innovative offerings of Comcast Spotlight both exciting and useful.”

Tune in to see Comcast Spotlight on Bloomberg International as sponsored programming at 3:00pm HKT or click here.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives from all over the globe which can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to over 50 countries on Bloomberg International

Visit www.tvwwb.com for detailed airing schedules or check your local listings.

Distributed by Worldwide Business with kathy ireland®

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Contact Person: Gila Stern | Communications Director
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Worldwide Business with kathy ireland Highlights Comcast Spotlight’s Innovative Television and Digital Video Advertising Methods