In The News

  • AE Aces Campaign for Private School Rebrand

    Tuesday, Aug 29, 2017 - 08:40

    Originally appeared in Media $ales Today, by Courtney Huckabay,  August 29, 2017 Challenge: Newly acquired private school needs to rebrand     Comcast Spotlight AE Ana Jimenez connected with a private school in Monterey, Calif. that had been acquired recently. It housed grades K-8 but would be adding preschool classes. This school had a few challenges. They were marketing during the off season, changing the name of the school, rebranding AND promoting enrollment. J

  • Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner Join Next TV as Sponsors

    Thursday, Aug 3, 2017 - 12:52

    Originally appeared in Broadcasting & Cable, August 3, 2017 Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner have signed on to Next TV Summit New York City as sponsors, B&C parent NewBay Media announced Thursday. The event, which is set for Oct. 18 at the Sheraton Times Square, takes place as part of NYC Television Week. “Next TV provides attendees and sponsors the unique opportunity to connect and learn,”

  • Comcast Spotlight, Viacom, TiVo, comScore, WideOrbit Join 2017 Advanced Advertising Summit as Sponsors

    Wednesday, Aug 2, 2017 - 08:30

    Originally appeared in Broadcasting & Cable, August 1, 2017 Comcast Spotlight, Viacom, TiVo, ComScore and WideOrbit are among the sponsors who have joined the 2017 Advanced Advertising Summit in New York City. The event, which will explore the impact of data and automation on TV advertising, takes place Oct. 18, 2017 at the Sheraton Times Square as part of B&C parent NewBay Media’s NYC Television Week. The full list of current summit Gold sponsors

  • Comcast Launches Advanced Advertising Group

    Tuesday, Jun 20, 2017 - 11:13

    By: Jeff Baumgartner, Multichannel News on June 19, 2017 Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company's advertising sales division.  Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising, Clark, who will join Comcast next month and report

  • Comcast Promotes Marcien Jenckes to President, Advertising

    Monday, May 8, 2017 - 08:58

    By: Jeff Baumgartner, Multichannel News on May 5, 2017   Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Comcast Spotlight. Word of Jenckes’s new role at Comcast has been circulating for weeks, but is now confirmed by his updated bio on Comcast’s corporate web site. Jenckes most recently was EVP, consumer services at Comcast Cable, where he oversaw the co

HitsMeUp, New Video Platform Founded by Nashville Music Vets, Announces March Launch

In the News

Wed, 02/08/2017 - 07:14

Big Machine and Warner Music Nashville are among the first labels to join the new service.

HitsMeUp, a new digital platform for music videos with exclusive behind-the-scenes content, live streamed concerts, interviews and more, has announced its March 3 launch. The new service will also have exclusive channels from record label partners that thus far includes the Big Machine Label Group (Taylor Swift, Florida Georgia Line, Reba and Thomas Rhett) and Warner Music Nashville (Blake Shelton, Jana Kramer, Cole Swindell, and Brett Eldredge).

Co-founded by five Nashville veterans who work in media, technology and music industries, HitsMeUp will allow artists to create their own dedicated channels and curate unique and immersive video experiences .The platform will be powered worldwide by PublicVine’s PaaS technology and Comcast Spotlight, the advertising sales division of Comcast Cable, will be the platform's exclusive global advertising sales partner.

“In today’s connected age, there was something missing in the experience between music artists and their fans,” Butch Waugh, HItsMeUp co-founder said in a statement. “We created one place where artists can connect with their fans in a way that they have never done before. HitsMeUp offers artists a direct line to their fans in an engaging and personal way.”

HitsMeUp has also created a proprietary reporting system to ensure the platform is both music industry and artist friendly. Video views on HitsMeUp will be counted by Nielsen’s consumption charts, allowing artists to share in a more equitable formula for royalties.

“Our artists have built a reputation for connecting with their fans in a very personal way,” stated Scott Borchetta, president and CEO of Big Machine Label Group. “HitsMeUp offers us a way to give our artists not only an outlet to engage with fans, but a portal to the music video experience, whether it’s a live concert, video premieres, or exclusive announcements. Big Machine TV will offer that enhanced experience for fans.”

To continue reading, visit Billboard.com.

HitsMeUp, New Video Platform Founded by Nashville Music Vets, Announces March Launch