Big Machine and Warner Music Nashville are among the first labels to join the new service.
HitsMeUp, a new digital platform for music videos with exclusive behind-the-scenes content, live streamed concerts, interviews and more, has announced its March 3 launch. The new service will also have exclusive channels from record label partners that thus far includes the Big Machine Label Group (Taylor Swift, Florida Georgia Line, Reba and Thomas Rhett) and Warner Music Nashville (Blake Shelton, Jana Kramer, Cole Swindell, and Brett Eldredge).
Co-founded by five Nashville veterans who work in media, technology and music industries, HitsMeUp will allow artists to create their own dedicated channels and curate unique and immersive video experiences .The platform will be powered worldwide by PublicVine’s PaaS technology and Comcast Spotlight, the advertising sales division of Comcast Cable, will be the platform's exclusive global advertising sales partner.
“In today’s connected age, there was something missing in the experience between music artists and their fans,” Butch Waugh, HItsMeUp co-founder said in a statement. “We created one place where artists can connect with their fans in a way that they have never done before. HitsMeUp offers artists a direct line to their fans in an engaging and personal way.”
HitsMeUp has also created a proprietary reporting system to ensure the platform is both music industry and artist friendly. Video views on HitsMeUp will be counted by Nielsen’s consumption charts, allowing artists to share in a more equitable formula for royalties.
“Our artists have built a reputation for connecting with their fans in a very personal way,” stated Scott Borchetta, president and CEO of Big Machine Label Group. “HitsMeUp offers us a way to give our artists not only an outlet to engage with fans, but a portal to the music video experience, whether it’s a live concert, video premieres, or exclusive announcements. Big Machine TV will offer that enhanced experience for fans.”
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