In The News

  • Comcast Launches Advanced Advertising Group

    Tuesday, Jun 20, 2017 - 11:13

    By: Jeff Baumgartner, Multichannel News on June 19, 2017 Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company's advertising sales division.  Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising, Clark, who will join Comcast next month and report

  • Comcast Promotes Marcien Jenckes to President, Advertising

    Monday, May 8, 2017 - 08:58

    By: Jeff Baumgartner, Multichannel News on May 5, 2017   Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Comcast Spotlight. Word of Jenckes’s new role at Comcast has been circulating for weeks, but is now confirmed by his updated bio on Comcast’s corporate web site. Jenckes most recently was EVP, consumer services at Comcast Cable, where he oversaw the co

  • HitsMeUp Brings Music Fans Closer to their Favorite Artists

    Wednesday, Feb 8, 2017 - 08:15

    New Online Music Video Experience Offers Exclusive Video Content from Top Artists; Big Machine and Warner Music Nashville Among First Record Labels to join HitsMeUp NASHVILLE (February 8, 2017) – HitsMeUp is a new online platform and app launching March 3, 2017 that will give music fans access to exclusive content from their favorite artists, including music videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and giveaways, and

  • HitsMeUp, New Video Platform Founded by Nashville Music Vets, Announces March Launch

    Wednesday, Feb 8, 2017 - 07:14

    Big Machine and Warner Music Nashville are among the first labels to join the new service. HitsMeUp, a new digital platform for music videos with exclusive behind-the-scenes content, live streamed concerts, interviews and more, has announced its March 3 launch. The new service will also have exclusive channels from record label partners that thus far includes the Big Machine Label Group (Taylor Swift, Florida Georgia Line, Reba and Thomas Rhett) and Warner Music Nashville 

  • For Comcast, Better Data Will Monetize Long-Tail Ads And Attract National DR Dollars

    Tuesday, Dec 6, 2016 - 11:37

    By: Steve Ellwanger, Beet.TV Some people are anxious because addressable television ads represent a mere one percent or so of total TV spending. Then there’s Andrew Ward, who suggests that everyone take a step back and consider how far things have come in the past decade. Back in 2006, when Comcast first debuted addressable ads in Huntsville, Alabama, the media world was analog only. “Trying to launch a digital-like solution like addressable on the back of an analog architecture was a

HitsMeUp Brings Music Fans Closer to their Favorite Artists

Press Release

Wed, 02/08/2017 - 08:15

New Online Music Video Experience Offers Exclusive Video Content from Top Artists; Big Machine and Warner Music Nashville Among First Record Labels to join HitsMeUp

NASHVILLE (February 8, 2017) – HitsMeUp is a new online platform and app launching March 3, 2017 that will give music fans access to exclusive content from their favorite artists, including music videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and giveaways, and more. Artists will be able to create their own dedicated channels on HitsMeUp, allowing them to curate an immersive video experience that cannot be found anywhere else.

HitsMeUp was co-founded by five seasoned veterans from the music and media industries who have a desire to fairly compensate artists and content owners beyond the existing platforms. HitsMeUp’s platform is powered worldwide by PublicVine’s PaaS technology. In addition to creating a singular experience for music fans, HitsMeUp created a proprietary reporting system to ensure that the platform would be music industry and artist friendly. Video views on HitsMeUp also will be counted by Nielsen’s consumption charts, allowing artists to share in a more equitable formula for royalties.

The music industry is constantly evolving and HitsMeUp is a great example of how technology and connectivity is bringing fans and artists closer together. HitsMeUp channels also will include multi-screen experiences where visitors can find tour schedules, shop for official merchandise and more, while watching videos uninterrupted. “In today’s connected age, there was something missing in the experience between music artists and their fans,” said Butch Waugh, one of five co-founders of HitsMeUp. “We created
one place where artists can really connect with their fans in a way that they have never done before. Through exclusive video, live streaming concerts, behind-the-scenes experiences, and contests, HitsMeUp offers artists a direct line to their fans in an engaging
and personal way.”


Comcast Spotlight, the advertising sales division of Comcast Cable, is the exclusive international advertising sales partner for HitsMeUp. With its strong customer relationships it can help deliver audiences while monetizing digital impressions.


At launch, HitsMeUp will feature exclusive content channels from record labels including Big Machine Label Group, which is home to artists such as Taylor Swift, Florida Georgia Line, Reba and Thomas Rhett, and Warner Music Nashville, which features artists Blake Shelton, Jana Kramer, Cole Swindell, and Brett Eldredge.

“Our artists have built a reputation for connecting with their fans in a very personal way,” said Scott Borchetta, President and CEO, Big Machine Label Group. “HitsMeUp offers us a way to give our artists not only an outlet to engage with fans, but a portal to the music video experience, whether it’s a live concert, video premieres, or exclusive announcements. Big Machine TV will offer that enhanced experience for fans.” “We’re always looking for exciting partnerships that will explore new avenues of exposure
for our artists,” said John Esposito, Chairman and CEO, Warner Music Nashville. “This innovative collaboration with HitsMeUp will bring new opportunities and expanded audiences for the WMN roster.”

HitsMeUp goes live on March 3, 2017. An app for the mobile HitsMeUp experience will be available for download at the Apple App Store or at the Google Play store in the coming months. For more information visit www.hitsmeup.com.


# # #
About HitsMeUp
Based in Nashville, HitsMeUp, powered by Public Vine, is a new online platform and native app that gives
music fans access to exclusive content from their favorite artists, music labels and other content creators,
including videos and debuts, streaming concerts, special announcements, contests and giveaways, and
more. HitsMeUp was co-founded by five partners and seasoned veterans from the media, technology and
music industries: Skip Bishop, Chris King, Chad Little, Stokes Nielson, and Butch Waugh. For music
labels and independent recording artists, HitsMeUp offers a customizable marketing vehicle for artist
promotion and marketing. For more information visit www.hitsmeup.com.

HitsMeUp Brings Music Fans Closer to their Favorite Artists