In The News

  • Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner Join Next TV as Sponsors

    Thursday, Aug 3, 2017 - 12:52

    Originally appeared in Broadcasting & Cable, August 3, 2017 Akamai, Comcast Spotlight, comScore, FreeWheel, and Turner have signed on to Next TV Summit New York City as sponsors, B&C parent NewBay Media announced Thursday. The event, which is set for Oct. 18 at the Sheraton Times Square, takes place as part of NYC Television Week. “Next TV provides attendees and sponsors the unique opportunity to connect and learn,”

  • Comcast Spotlight, Viacom, TiVo, comScore, WideOrbit Join 2017 Advanced Advertising Summit as Sponsors

    Wednesday, Aug 2, 2017 - 08:30

    Originally appeared in Broadcasting & Cable, August 1, 2017 Comcast Spotlight, Viacom, TiVo, ComScore and WideOrbit are among the sponsors who have joined the 2017 Advanced Advertising Summit in New York City. The event, which will explore the impact of data and automation on TV advertising, takes place Oct. 18, 2017 at the Sheraton Times Square as part of B&C parent NewBay Media’s NYC Television Week. The full list of current summit Gold sponsors

  • Comcast Launches Advanced Advertising Group

    Tuesday, Jun 20, 2017 - 11:13

    By: Jeff Baumgartner, Multichannel News on June 19, 2017 Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company's advertising sales division.  Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising, Clark, who will join Comcast next month and report

  • Comcast Promotes Marcien Jenckes to President, Advertising

    Monday, May 8, 2017 - 08:58

    By: Jeff Baumgartner, Multichannel News on May 5, 2017   Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Comcast Spotlight. Word of Jenckes’s new role at Comcast has been circulating for weeks, but is now confirmed by his updated bio on Comcast’s corporate web site. Jenckes most recently was EVP, consumer services at Comcast Cable, where he oversaw the co

  • HitsMeUp Brings Music Fans Closer to their Favorite Artists

    Wednesday, Feb 8, 2017 - 08:15

    New Online Music Video Experience Offers Exclusive Video Content from Top Artists; Big Machine and Warner Music Nashville Among First Record Labels to join HitsMeUp NASHVILLE (February 8, 2017) – HitsMeUp is a new online platform and app launching March 3, 2017 that will give music fans access to exclusive content from their favorite artists, including music videos, behind-the-scenes coverage, live streaming concerts, exclusive interviews, special announcements, contests and giveaways, and

Comcast Promotes Marcien Jenckes to President, Advertising

In the News

Mon, 05/08/2017 - 08:58

By: Jeff Baumgartner, Multichannel News on May 5, 2017

 

Comcast Cable has promoted Marcien Jenckes to president, advertising, where he now heads up all of the company’s advertising assets and businesses, including Comcast Spotlight.

Word of Jenckes’s new role at Comcast has been circulating for weeks, but is now confirmed by his updated bio on Comcast’s corporate web site.

Jenckes most recently was EVP, consumer services at Comcast Cable, where he oversaw the company’s video, Internet, voice, and Xfinity Home businesses. Comcast has not named a permanent replacement for Jenckes’s prior role.

In his new role, Jenckes’s leadership on the advertising side of the house expands broadly.

Last year, as part of an operational reorg, Jenckes took over Comcast’s ad-tech operations, which have been expanding following the company’s buying spree in the sector in recent years that included the acquisitions of companies such as FreeWheelStickyADS.tv, Visible World, This Technology, and Strata, a company that powers more than 1,200 media buying agencies and in-house advertisers.

To read the full article, visit Multichannel News.

Comcast Promotes Marcien Jenckes to President, Advertising