By: Jeff Baumgartner, Multichannel News on June 19, 2017
Comcast has introduced an Advanced Advertising Group that also includes Comcast Spotlight, the company's advertising sales division.
Comcast, which timed the announcement with Cannes Lions, also announced that David Clark, the former president of The Weather Channel, will be joining the company next month as executive vice president and general manager, Advanced Advertising,
Clark, who will join Comcast next month and report to company president of advertising Marcien Jenckes, will oversee an ad tech business at Comcast that includes Strata (unified buy- and sell-side ad solutions for MVPDs, programmers, and agencies), FreeWheel (IP and VOD ad tech) and Visible World (targeted and programmatic advertising).
To read the full story, please visit Multichannnel News.