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Tuesday, May 19, 2015 - 06:32

By: Lorne Brown, CEO at Operative for Ad Exchanger, May 18, 2015

How can we reach the people we’d ordinarily try to reach on their televisions, now that they no longer look at their televisions?
Thursday, March 12, 2015 - 09:22

By: Dade Hayes, Broadcasting & Cable, March 11, 2015

With strong tallies in the last two election cycles, the total political TV ad pie could reach $3 billion in 2016, thanks to addressability and targeting, especially with cable spot buys.  

Thursday, February 26, 2015 - 08:04

The latest mobile apps newly released from Comcast Spotlight now feature brand new content to help educate users on advertising solutions that will help reach more customers.

Wednesday, July 16, 2014 - 06:11

By: Patrick O'Connor, Wall Street Journal, July 14, 2014

Big Data Plus Detailed TV-Viewership Information Helps Reach Desired Voters for Lower Cost
Wednesday, July 16, 2014 - 06:01

By: Cathy Burke, NewsMax, July 15, 2014T

The digital age is calling, and politicians are starting to listen.

Tuesday, June 24, 2014 - 05:49

By: Kelly Liyakasa, Ad Exchanger, June 23, 2014

When Comcast’s ad sales division Spotlight revealed a partner deal with Rubicon Project earlier this month, it underscored the multiple system operator’s (MSO) push to power the TV buy through both programmatic and direct sales channels.
Thursday, June 5, 2014 - 08:56

By: Jeff Baumgartner, Multichannel News, June 5, 2014

Taps Rubicon Project's Programmatic Platform 

Wednesday, June 4, 2014 - 06:13

by Tyler Loechner, Mediapost, June 4, 2014

Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to create a private exchange. Comcast will also sell some of its ad space via an open exchange.

Wednesday, February 5, 2014 - 09:53

By Julie Liesse, Advertising Age, February 3, 2014

Comcast Spotlight President Charlie Thurston says his company’s mission has always been to simplify chaos. 

Thursday, January 30, 2014 - 07:34
By: Jon Lafayette Broadcasting & Cable Jan 30, 2014
 
'NBCU+ Powered by Comcast' Product To Offer Household-Targeted VOD Spots, Add Smarts To Linear TV Ad Buys

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