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Tuesday, July 28, 2015 - 09:47

By Mark Altschuler, appeared in Adweek on July 28, 2015

Viewing patterns have undergone seismic shifts in recent years, and marketing plans need to adapt a multi-screen approach in order to remain effective.

Thursday, July 23, 2015 - 07:07

The ways consumers are using screens and devices is changing at a rapid clip, and this behavior evolution has significant implications for marketers of all sizes and types. That’s why Comcast Spotlight is pleased to sponsor this insightful content roundup form the editors of eMarketer. 

Friday, May 29, 2015 - 07:38

Published on May 29th, 2015 in South Florida Business Journal

We’ve rounded up photos of South Florida’s coolest workspaces and learned that there’s usually a purpose behind all the alluring artwork, creative designs, unusual furniture, awesome views, scooters, fish tanks and, yes, even the pingpong, pool and foosball tables.

Tuesday, May 19, 2015 - 06:32

By: Lorne Brown, CEO at Operative for Ad Exchanger, May 18, 2015

How can we reach the people we’d ordinarily try to reach on their televisions, now that they no longer look at their televisions?
Thursday, March 12, 2015 - 09:22

By: Dade Hayes, Broadcasting & Cable, March 11, 2015

With strong tallies in the last two election cycles, the total political TV ad pie could reach $3 billion in 2016, thanks to addressability and targeting, especially with cable spot buys.  

Thursday, February 26, 2015 - 08:04

The latest mobile apps newly released from Comcast Spotlight now feature brand new content to help educate users on advertising solutions that will help reach more customers.

Wednesday, July 16, 2014 - 06:11

By: Patrick O'Connor, Wall Street Journal, July 14, 2014

Big Data Plus Detailed TV-Viewership Information Helps Reach Desired Voters for Lower Cost
Wednesday, July 16, 2014 - 06:01

By: Cathy Burke, NewsMax, July 15, 2014T

The digital age is calling, and politicians are starting to listen.

Tuesday, June 24, 2014 - 05:49

By: Kelly Liyakasa, Ad Exchanger, June 23, 2014

When Comcast’s ad sales division Spotlight revealed a partner deal with Rubicon Project earlier this month, it underscored the multiple system operator’s (MSO) push to power the TV buy through both programmatic and direct sales channels.
Thursday, June 5, 2014 - 08:56

By: Jeff Baumgartner, Multichannel News, June 5, 2014

Taps Rubicon Project's Programmatic Platform 

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