By: Lorne Brown, CEO at Operative for Ad Exchanger, May 18, 2015
In the News
By: Dade Hayes, Broadcasting & Cable, March 11, 2015
With strong tallies in the last two election cycles, the total political TV ad pie could reach $3 billion in 2016, thanks to addressability and targeting, especially with cable spot buys.
The latest mobile apps newly released from Comcast Spotlight now feature brand new content to help educate users on advertising solutions that will help reach more customers.
By: Patrick O'Connor, Wall Street Journal, July 14, 2014
By: Cathy Burke, NewsMax, July 15, 2014T
The digital age is calling, and politicians are starting to listen.
By: Kelly Liyakasa, Ad Exchanger, June 23, 2014
By: Jeff Baumgartner, Multichannel News, June 5, 2014
Taps Rubicon Project's Programmatic Platform
by Tyler Loechner, Mediapost, June 4, 2014
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to create a private exchange. Comcast will also sell some of its ad space via an open exchange.
By Julie Liesse, Advertising Age, February 3, 2014
Comcast Spotlight President Charlie Thurston says his company’s mission has always been to simplify chaos.