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At Comcast Spotlight, the advertising sales division of Comcast in the Wilkes-Barre / Scranton DMA, we offer our clients the power of the Multi-Screen: TV and online. We also offer a wide range of resources to reach your precise audience. Services include: expert sales consultations, state-of-the-art research, quality creative commercial production, and a variety of promotional partnerships.
Comcast Spotlight is uniquely qualified to provide every client a custom-designed marketing solution. Our goal is to maximize your investment while reducing costly geographic and demographic waste. Whether your message needs to reach the entire Wilkes-Barre/Scranton market or a more geo-targeted area, we'll design a Multi-Screen campaign to match your advertising objectives.
TV Works. TV with online works better.
Over the years, the weekly time spent viewing cable in prime time has increased tremendously. On average, our viewership has become greater than all the Philadelphia area broadcast networks combined. And while TV remains the strongest driver of awareness, exposing consumers to your video advertising across multiple screens increases brand recall and engagement significantly.
Brand recall from TV advertising is 50%, which in itself is powerful, but when you use multi-screen advertising, your recall increases by 24%. That means 74% ad effectiveness.
So, minimize the costly waste of conventional advertising, and maximize your marketing budget with the contemporary choice of a Comcast Spotlight Multi-Screen campaign.