Little Rock-Pine Bluff

Little Rock

Little Rock

Spot Cable Advertising

Engage a brand’s core audience without paying for wasted coverage, by choosing only the networks and geographic areas that match a brand’s needs.

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Only cable television advertising offers the ability to geographically and demographically target your message on television.  Comcast Spotlight gives you the flexibility of sending your company's message to different communities throughout the Little Rock market.

Cable television advertising opportunities are available on powerful networks that reach a wide range of consumers. Comcast Spotlight offers exciting network lineups that are effective, providing solutions to local, regional and national businesses alike.

Little Rock is the capital of Arkansas and is located in the Central Region of the state.  Little Rock boasts strong, stable growth and is a prominent location for business expansion.  Major employers in Little Rock are the medical and service industries, government and manufacturing.  The bustling River Market District features restaurants, shops, museums and hotels as well as the Clinton Presidential Center and Park that welcomes crowds of visitors daily.

About the Little Rock DMA

  • DMA Rank: #56
  • County: Pulaski
  • Cable Penetration 50%
  • Pulaski County Cable Penetration 62%
  • Median Age 38
  • Median HH Income $42,312
  • Some College+ 49.3%
  • College Grad/4-Year+ 22.1%
  • Avg. HH Annual Retail Expenditures $29,000
  • According to the US Census Bureau 3 of the top 10 cities in Arkansas are located in PulaskiCounty: Little Rock, North Little Rock and Jacksonville.  With Comcast you can reach those three cities PLUS Sherwood, Bryant, Benton, Maumelle and North and West Pulaski County.