More than just cable advertising



Market Flash

Looking for an Exciting Career in Advertising?

Employment Opportunities

Looking for an exciting career in advertising? Comcast Spotlight provides tremendous opportunity for individual growth within a dynamic atmosphere. For more information and to search/apply for positions within Comcast Spotlight, visit our Career Opportunities page.


Who We Are

Comcast Spotlight in Lansing is the advertising sales division of Comcast Cable located in the Lansing market. With more than 45 well-recognized networks5 selling zones, online and on demand offerings, Comcast Spotlight in Lansing has a wide-range of advertising solutions that allow local, regional and national advertisers the opportunity to effectively target their core audience. Comcast Spotlight in Lansing provides advertisers with innovative and diverse advertising options that reach target consumers and deliver excellent results.


The foundation for every advertising campaign begins with a selection of more than 45 networks. Only with Comcast Spotlight can advertisers choose from a variety of networks that target every demographic within the Lansing area. From BET and Food Network to ESPN and Fox News, advertisers can reach men, women, children, African Americans, Hispanics and many more desirable audiences. Comcast Spotlight enables advertisers to market directly to their consumer through its many network offerings.


Comcast Spotlight in Lansing gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight in Lansing sells airtime into 5 local selling zones or one large zone, called the Lansing Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Lansing area by purchasing the Lansing Interconnect. The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers.

Innovation is the consumer portal for Comcast’s Lansing High-Speed Internet subscribers who use the site to log into their email accounts, read the latest news, view streaming video on The Fan, monitor their portfolio, search the Internet and much more. Advertising on gives clients an opportunity to reach subscribers in a truly clutter-free environment.

The introduction of Searchlight, Comcast Spotlight’s innovative advertising solution located within Comcast’s On Demand platform, is revolutionizing the way cable viewers utilize their televisions. Advertisers have the opportunity to reach opt-in consumers 24 hours a day, 7 days a week with long-form videos, classified ads or content sponsorships.



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