Flint consumers live in digital homes, using Comcast’s multi-screen technology to watch video on more screens all around the house, and on the go. With more than 40 networks appealing to distinct demographic, psychographic and geographic audiences around Flint, cable television is unmatched in its ability to offer both broad as well as targeted advertising reach. And since we know that 39% of TV viewers use the Internet on their tablet and 40% use the Internet on their smartphones while watching TV, we’ll help you leverage the ever increasing consumer “media multitasking” behavior for the benefit of your advertising objectives utilizing high-traffic sites like XFINITY.com and FoxNews.com.
Consumers are using more media than ever before, and 81% of the 5.5 hours that they’re spending per day is spent with TV and digital platforms. Engaging in a multi-screen advertising approach with Spotlight will give you higher frequency, better reach and deeper engagement with your target audience/s in the Flint market. It’s a powerful, effective strategy for local and national advertising alike. To learn more about how multi-screen advertising will help your business reach the right audiences, download our one sheet below.
*Source: eMarketer, April 2015
**Source: IPG Media Lab + Magna Global with Nielsen. Cross Platform Report 2013