Promotions Reinforce Your Brand
Comcast Spotlight has the marketing resources necessary to create and execute a wide range of promotional solutions.Learn More
Knowledge is Power
Before you can properly sell to your audience, you must understand what makes them tick: their needs, their viewing habits, their purchase behaviors, etc. And only the largest advertisers used to be privy to this kind of market intelligence. Now, Comcast Spotlight can share this knowledge with all of our advertisers – both large and small – all at no cost.Learn More
Who We Are
Comcast Spotlight in Atlanta is the advertising sales division of Comcast Cable located in the Atlanta market. With more than 50 well-recognized networks, 47 selling zones, online and on demand offerings, Comcast Spotlight has a wide-range of advertising solutions that allow local, regional and national advertisers the opportunity to effectively target their core audience. Comcast Spotlight provides advertisers with innovative and diverse advertising options that reach target consumers and deliver excellent results.
Comcast Spotlight offers an array of media which reaches the digital home: On TV, On Demand and Online. Advertisers can align cross-platform solutions that positively affect purchasing decisions with an audience that is invested in TV and the Internet.
Bring a new dimension to home entertainment with Video On Demand by enabling digital cable subscribers access to hundreds of videos through their digital cable box, and iTV which allows advertisers to take advantage of Comcast’s interactive overlay technology to drive viewers to long form VOD content or request information from an advertiser.
The foundation for every advertising campaign begins with a selection of more than 60 networks. Only with Comcast Spotlight can advertisers choose from a variety of networks that target every demographic within the Atlanta area. From BET and Food Network to ESPN and Fox News, advertisers can reach men, women, children, African Americans, Hispanics and many more desirable audiences. Comcast Spotlight enables advertisers to market directly to their consumer through its many network offerings.
Comcast Spotlight gives advertisers the opportunity to reach consumers within a one to 100 mile radius of their business. Comcast Spotlight sells airtime for eight cable operators and is broken down into 47 selling zones or one large zone, the Interconnect. By purchasing specific zones, advertisers can reach their target audience within close proximity of their business or advertisers can reach the entire Atlanta area by purchasing the Interconnect The geography that an advertiser selects is based on their business’ needs, and allows them to speak directly to their current or prospective customers.