Advertising Insights

    Educational Resources

    • Insights and Analysis about Advertising Trends

      Thought leaders share their insights about the issues shaping the media and marketing landscape during live, interactive webcasts.

    • Research

      Our team puts data and insights to work for your business, identifying the right audiences reaching them on TV and digital platforms.

    Trend Insights

    Get the latest scoop on what’s new and innovative from the industry’s leading research team. We crunch the numbers and analyze the data to keep you in the know.


    Advertising Analytics

    You know who your customers are; we know how to reach them. Our team of research professionals draws on an array of resources and tools to crunch the numbers, study the competitive landscape and work with our sales teams to create a media plan customized for your business.

    We work with you to understand your audience and business goals to recommend an optimal mix of networks, programs, digital platforms and promotional opportunities to not just achieve but exceed those goals. We also work with you to analyze the results of your campaigns and make adjustments to optimize your marketing strategy.