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A Short Month, but no Shortage of Original Cable Programming

Sure, February has but 28 days—until next year—but cable networks make the most of those four weeks by cramming a veritable 31 days’ worth of series, specials and sports into that tighter space. And that means your business has all the opportunities to connect with customers you expect in a full month available in an efficient, compact package. How about the return of cable’s top original series, live sports action every day of the month and a look at how some of your favorite foods are made? Now that’s value. Read more about A Short Month, but no Shortage of Original Cable Programming

New Year, New Opportunities to Connect with Customers on Cable TV

Can you believe we’re about to begin a brand-new year? There’s no better time to be thinking ahead, setting goals for building your business in the months ahead. And there’s no better way to do that than with targeted, local advertising. As always, cable networks have built schedules filled with popular returning shows and high-profile new specials and series that your customers will be watching…so why not make sure they see your message along with those great shows? Read more about New Year, New Opportunities to Connect with Customers on Cable TV

Webcast Recap: Designing Campaigns That Flow Across Screens

We hope you all had a nice Thanksgiving and had a chance to attend our Take Five for Your Future webcast, “Liquid Creative: Designing Campaigns That Flow Across Screens,” which took place on November 19. Our panel of experts brought both agency and technology perspectives to the conversation, exploring how the ability to reach consumers with messages across many screens presents a new challenge to creative directors. If you couldn’t join us, or want to review some of the information they covered, you can view the complete webcast below. Read more about Webcast Recap: Designing Campaigns That Flow Across Screens

Put Your Name in Front of Sports Fans with Nearly 1,000 Events this Winter

We’re fond of saying that no one offers more live sports than cable—and if you want proof, look no further than the first few months of the year. There’s the climactic finish to the football season, including the first college football national playoffs this year. Add in three solid months of college hoops. The NBA and NHL hit the heart of their schedules on the way to their playoffs. NASCAR races back, the PGA hits exotic courses in places like Maui….and we’ve even got some bowling in the mix. Read more about Put Your Name in Front of Sports Fans with Nearly 1,000 Events this Winter

Announcing The 2014 Comcast Spotlight LAMP Awards Winners

There was a little of everything in this year’s Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. Among our more than 200 entries were car dealerships and hospitals, tourist attractions and retailers, restaurants and colleges. They had different audiences and took different approaches to their messages, some going for laughs, and some playing it straight. But amid all those differences, it was what was the same that stands out: all of these businesses recognize that multi-screen marketing—combining TV and digital advertising—enables them to reach more customers. Read more about Announcing The 2014 Comcast Spotlight LAMP Awards Winners

Bidding Farewell to 2014 with a Flurry of Original Cable Programming

Here we are, just days away from turkeys roasting in ovens across the country. As we head towards Thanksgiving, we’re reminded that the final weeks of the year will soon be upon us. Your customers are making their holiday-season preparations, getting together for celebrations and sometimes just hunkering down as the weather gets colder and the nights grow longer. It’s a perfect opportunity for you to reach those viewers as they enjoy the many—and varied—programs coming to cable in December. Read more about Bidding Farewell to 2014 with a Flurry of Original Cable Programming

Designing Campaigns Across Multiple Screens

The ability to reach consumers with messages across many screens presents a new challenge to creative directors: “How do you design a coordinated and cohesive consumer experience across television, online, tablet, mobile and social media--while taking advantage of the powerful features each platform has to offer?” Read more about Designing Campaigns Across Multiple Screens

Happy 20th Birthday to Display Advertising

happyDid you know that October 27th, 2014 is the 20th birthday of display advertising?  It seems younger…doesn’t it?  Many advertisers still treat display advertising as new media but it has a 20 year legacy and represents a $50B plus marketplace.   Read more about Happy 20th Birthday to Display Advertising

Delivering More Customers through Geo-Targeted and Engaging Video Impressions

At the recent Digital Dealer 17 conference in Las Vegas, the power of video in consumer decisions was an overriding theme.  Video is video, regardless of where it’s being consumed, and auto dealers need to utilize it to capture the most targeted audience to drive traffic every month. Read more about Delivering More Customers through Geo-Targeted and Engaging Video Impressions

A Feast of Original Cable Programming this November

Soon it will be November. The final leaves will fall from the trees across much of the country, Halloween candy will be consumed by the handful (at least any that survived Halloween night), and thoughts will turn to the next holiday on the calendar. Read more about A Feast of Original Cable Programming this November

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