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Advertiser Success Stories: Multi-Screen Campaigns that Produce Results

Maximizing ROI is a challenge faced by every marketer, but not every marketer looks at ROI the same way: what defines success for one type of business may be very different for another business. So how do you integrate TV and digital video advertising to get the most effective bang for your buck and deliver the results that matter most to you? Read more about Advertiser Success Stories: Multi-Screen Campaigns that Produce Results

You Have the Right to Reach Customers via Arresting Content on Cable in June

From the days of just the facts on Dragnet to the forensic wizardry of CSI, Americans have long had a fascination with crime and mystery shows. As cable ramps up its 2015 summer programming, there’s all kinds of shows that deal with investigating and solving crimes of all types. These dramas keep viewers engaged and coming back, as twists and turns lead to surprising revelations, and that offers advertisers some powerful opportunities to reach viewers. As we run through June’s programming highlights, watch for the recurring theme, along with some great science fiction, reality and comedy programs, as well as music and specials.  Read more about You Have the Right to Reach Customers via Arresting Content on Cable in June

Moving Forward, Giving Back

Next weekend is a big one for us at Comcast Spotlight. Saturday is Comcast Cares Day (#CCDay), our annual day of service. We’ll be working simultaneously with thousands of our teammates across the country, giving back in the local communities where we live and work. Read more about Moving Forward, Giving Back

It’s a Family Affair in May with Great Original Cable Programming

May means Mother’s Day, and lots of moms will be enjoying bunches of flowers. At the same time, cable’s top networks have “bunches” of their own, in the form of new and returning programs. It all means that whatever your business, and whoever you need to reach, there are great opportunities all month long.  Read more about It’s a Family Affair in May with Great Original Cable Programming

Using impressions-based buying to bring together fragmented audiences

We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd.  Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about Using impressions-based buying to bring together fragmented audiences

Comcast Spotlight Client Lunch with Travel Channel’s Samantha Brown

On Friday, March 20th Comcast Spotlight hosted a client luncheon in partnership with Scripps Networks and Travel Channel at Bank & Bourbon in Philadelphia, featuring a special talent appearance by Travel Channel’s Samantha Brown. Read more about Comcast Spotlight Client Lunch with Travel Channel’s Samantha Brown

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No Foolin’: April is Filled with Opportunities for Businesses to Engage Customers

April is nearly here…the month of Easter and Passover. When Major League Baseball’s regular season begins. With Earth Day and Arbor Day. Oh, and tax day, too, but let’s forget about that for now. Read more about No Foolin’: April is Filled with Opportunities for Businesses to Engage Customers

Currency Conversion: The New Way of Buying Local TV

For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Read more about Currency Conversion: The New Way of Buying Local TV

Something for Every Fan, and Every Brand, in Cable’s Spring Sports Lineup

I know I’m not the only person happy that spring is finally around the corner, after another harsh winter in many parts of the country. Along with the thankfully moderating temperatures comes a bevy of sports coverage on cable. For fans, it’s an exciting season as hockey and basketball wrap up their seasons, while other sports are getting started. For businesses, it’s an exciting season because those fans will be tuning in to see their favorite teams and athletes in action, offering limitless opportunities to engage with viewers on a daily basis. Read more about Something for Every Fan, and Every Brand, in Cable’s Spring Sports Lineup

Learn More about Digital Advertising

The Internet’s ability to offer a completely personalized experience for every user is truly amazing. That can also make it a bit intimidating for advertisers, particularly local and regional brands. But it doesn’t have to be intimidating. With the right plan, any business can enhance their TV advertising with a strong digital component. Read more about Learn More about Digital Advertising

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