LeBron James, Peyton Manning, Mike Trout….all top performing athletes in their respective sports. Aside from out-of-this world abilities, these top athletes also share another common trait: they constantly work to improve and to stay a step ahead of their competition, even during their offseason. Their consistent commitment to achieving their goals is the prime reason they are perennial all-stars. Read more about Which month don’t you want to sell cars this year?
As summer begins to wind down, unofficially at least, it’s the perfect time to be thinking about your fall marketing plans. Cable networks continue to offer the original programs that keep viewers tuning in as the centerpiece of a multi-screen advertising strategy. Read more about Get Ready for Fall with Great Cable TV Advertising Opportunities
We often focus attention on the many compelling dramas on cable. As I looked over the schedules for new and returning shows in August, however, the first thing that jumped out at me was the number of comedy series. In addition to what could be called traditional scripted comedies, there are also a number of comedic reality and unscripted series coming soon to your customers’ TV screens. So let’s lead things off this month with some real funny business—the kind that helps your business reach the right customers with the right message. Read more about Lots of Laughter: A Serious Way to Connect with Your Customers in August
Summer is in full swing, and once again there’s an incredible amount of original programming on cable to help businesses of every type connect with viewers. From original dramas and comedies to reality documentaries and competitions—and sports galore—these are the shows your customers, and maybe you, will be watching in July. Read more about Sharks and Santa - it has to be July on Cable
We hope you had a chance to attend our Take Five for Your Future webcast, “Advertiser Success Stories: Multi-Screen Campaigns that Produce Results” on June 3.
A panel of Comcast Spotlight advertisers talked about how they successfully combined television and digital advertising to achieve their company’s goals. Webcast attendees got insight into the advertisers’ business needs and how custom multi-screen advertising solutions were crafted to reach their target audiences. Attendees also learned how each business experienced a measurable impact from multi-screen advertising. Read more about Customizing Multi-screen Advertising Campaigns to Reach Business Goals
The dog days of summer happen to be some of the best days for businesses to connect with customers, via strategic advertising plans with a strong sports component. From the excitement of baseball’s pennant races to the start of football season, from NASCAR to Wimbledon, from the PGA to MLS, there’s something for all fans, and all brands. Read more about The Hottest Sports Action is on Cable
For the past two years, local and regional advertisers around the country have been sharing examples of how they’ve put multi-screen (TV and digital) advertising to work for them. From day cares and colleges, auto dealers and body shops, restaurants and railroads as part of our LAMP (Local Area Multi-screen Performance) Awards. Read more about Presenting The 2015 Comcast Spotlight LAMP Awards
“This program delivers!” That’s a comment we at Comcast Spotlight hear regularly from our dealer clients throughout the country regarding our “Own Your Zone” program. We understand that, on average, over 70% of a dealership’s customers usually come from within just a few Comcast Spotlight zones. We know how to deploy multi-screen—television and digital—advertising to your lifetime customers who value your store and your way of business. Read more about Focus on Your True PMA
Maximizing ROI is a challenge faced by every marketer, but not every marketer looks at ROI the same way: what defines success for one type of business may be very different for another business. So how do you integrate TV and digital video advertising to get the most effective bang for your buck and deliver the results that matter most to you? Read more about Advertiser Success Stories: Multi-Screen Campaigns that Produce Results
From the days of just the facts on Dragnet to the forensic wizardry of CSI, Americans have long had a fascination with crime and mystery shows. As cable ramps up its 2015 summer programming, there’s all kinds of shows that deal with investigating and solving crimes of all types. These dramas keep viewers engaged and coming back, as twists and turns lead to surprising revelations, and that offers advertisers some powerful opportunities to reach viewers. As we run through June’s programming highlights, watch for the recurring theme, along with some great science fiction, reality and comedy programs, as well as music and specials. Read more about You Have the Right to Reach Customers via Arresting Content on Cable in June