I doubt I was alone in the Philadelphia suburbs Monday morning when I was both thankful the latest winter storm to come through our area was delivering far less snow than had been predicted…yet also a bit irritated at still needing to shovel any of the white stuff once again. Read more about Thinking Warm Thoughts in This Week’s Friday Finds
Complexity is commonplace today. The ability to keep things simple at a time that demands relentless innovation and constant reinvention is the determining factor for growth for any local, regional or national business.
With the challenges of media fragmentation and the proliferation of video viewing options, we pride ourselves in being able to pair TV and online to deliver the marketing results you want and need. Read more about Simplifying to Produce Better Results for Marketers
I find it interesting how many large advertisers strategically use large-scale events to launch and/or accelerate their marketing campaigns. It’s fun and exciting to see your campaigns come to life associated with a well-known moment in history like the Olympics, Super Bowl, Oscars and more. Obviously we all can’t take advantage of these large-scale events, but it’s smart to watch what others are doing and see if we can apply some of the same principals to our own marketing scope. Read more about Aligning Your Brand to Events in this Week's Friday Finds
I mean no offense to the snow lovers out there, but I also suspect I have more than a little company in many parts of the country when I say that winter can’t end soon enough. Read more about Digging out from the Winter & Looking Ahead to Cable’s Original Programs in March
As a business owner, you are probably very aware of the term “branding.” But do you know what it really means for your business? Your brand is your story – it’s who you are and what you do.
Think of your brand as your fingerprint – unique to you. Even if you have competitors in the marketplace providing similar products or services, your business does it just a bit differently than anyone else. That’s your brand – that’s your story. Read more about Consistent Storytelling is the Key to Branding Creative Businesses
Despite some unexpected bumps in the road like a Sochi heat wave and less-than-cooperative doors, and feeling bad for Bob Costas coping with an eye infection, I’ve really enjoyed watch the Winter Olympics the past couple of weeks. Although there are still a couple of days before Sunday’s closing ceremony, a quick glance at media coverage across the web shows many other Americans have too. Read more about As Closing Ceremonies Approach, Winter Olympics Appear Golden for NBC Sports Network
In this month's "Five Questions With..." blog series, our SVP of Marketing, Kellie Grutko shares some of her thoughts on the changing media and advertising landscape. Read more about Five Questions With...Kellie Grutko
Last weekend, as a much-needed diversion after a brutal winter storm, our family headed out to the movies. There was really no question what we would see, as our six-year-old had been practically counting the days until we could see The Lego Movie. Apparently, we had plenty of company, as the film took in an impressive $69 million dollars in its first weekend.
So you’re thinking about creating an app for your company because these days there’s an app for nearly everything and everyone and smartphone and tablet usage only continues to grow. An app can offer a business, big or small, the opportunity to engage further with prospects and customers so it sounds like creating one is a no brainer, right? Not quite. There are many things that you’ll want to consider when deciding if this makes sense for your business. Read more about To app or not to app, that is the question!
I think everyone would agree that this year’s Super Bowl was nothing to write home about. It was less than thrilling and most people were bored by the end of the 1st quarter. But nevertheless, this Super Bowl still broke records. According to the New York Times, this year’s Super Bowl was viewed by 111.5 million viewers - just beating out the 2012 Super Bowl, which had 111.3 million viewers. I personally think the viewership is not just about the actual game, but the live halftime show, as well as, the great commercials that always present themselves during the breaks. Read more about Breaking records again with this year's Super Bowl