Whether you are just beginning your email marketing strategy or are a long time veteran, it’s important to make sure you define your goals and adhere to best practices to ensure optimal effectiveness and delivery. In this three-part blog series, I’m going to offer some tips and things you should consider before hitting the send button. To lead off, I’ll explore what may be the most important point: why you should be investing your time and energy in a thoughtful email marketing program. Read more about Email Marketing 101: Why it's still a valuable tool
There’s something in the air, and it’s not just the pollen that has millions of us suffering from seasonal allergies. It’s upfront season once more, as networks both large and small are talking with advertisers and the media about the shows they’re planning to introduce in the weeks and months ahead. What was once a fairly short weeklong affair, when you could count the number of networks doing original programming on your fingers, now spans several months, with both TV and digital programmers creating high-quality, compelling programming for every conceivable audience. Read more about Friday Finds: An Early Look at 2014’s Upfront Season
The Advertising Research Foundation (ARF) hosted their annual Re: THINK conference at the Marriott Marquis NYC recently – bringing together brands, marketers, researchers, agencies and media to discuss the ever changing research landscape. Read more about Research Insights from ARF Re: Think Conference
From a celebration for moms to the end of school in many areas to the (unofficial) beginning of the summer season, May is a month filled with milestones that bring smiles to just about everyone’s face. It can also bring a smile to your face as a marketer, as there are myriad ways to reach viewers and help your business grow. Read more about Need to Find Ways to Connect with Customers? Cable “May” Have Ways to Help
Last weekend, an army of eager children swarmed the (finally snow-free) soccer fields and baseball diamonds in my neighborhood as springtime sports got underway. Just a few days ago, I looked out my office window to see news helicopters hovering above Citizen’s Bank Park, filming the crowd arriving for the Philadelphia Phillies’ (rain-delayed) home opener. Read more about Friday Finds at the Crossroads of Sports, Marketing and Digital Media
We hope you had a chance to attend our Take Five for Your Future webcast, “Using Video to Drive Auto Sales and Profitability” on April 3rd where a panel of experts shared how multi-screen video strategies can be used to increase automotive sales and franchise value. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about Increasing Dealership Traffic and Sales Through Video
If you follow us on Twitter, Facebook and YouTube, you may have seen our series of videos from Comcast Spotlight team members who have been with the company for 10 years (and sometimes even longer). Read more about Our Mid-South Team Celebrates Our Next 10 with Personal Reflections
As a teenager I used to approach each April 1 with great trepidation. Just what April Fool’s trick would I naively fall prey to this year? My track record wasn’t so good.
Now it seems that some of those pranksters have turned pro. A quick review of industry news on the web this past week reveals how clever marketers used April Fool’s Day to generate buzz for their brands. At USA Today notes, when done cleverly and correctly, it can accomplish what every marketer wants more of but keeps getting less of in a fragmented world: attention. Read more about April 1 Brings Memorable Marketing Stunts……No Fooling!
Research is shifting into high gear at Comcast Spotlight, now providing enhanced data and mapping capabilities specifically for our automotive clients. These new tools combine Polk auto registration and loyalty data with our Rhiza mapping platform. Our new capabilities will give auto dealers actionable information about their local consumers and demonstrate ROI on their on air advertising investment. Read more about The Comcast Spotlight Research Team is Revving up Auto Sales in 2014
It’s a very exciting time to be in the advertising business for just about every kind of marketer. It seems that there are more and more ways to engage target advertisers than ever before. Businesses today have an almost overwhelming amount of options, almost to the point of being overwhelmed. Any given day, one could look in the NY Times, Wall Street Journal or any given media trade publication and read about new advertising developments in mobile, digital, Smart TV’s, addressability and traditional television. But which option is the best? What media mix will connect to the best audience? Read more about Friday Finds: Trends in media advertising - today and for the future