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Moving Forward, Giving Back

Next weekend is a big one for us at Comcast Spotlight. Saturday is Comcast Cares Day (#CCDay), our annual day of service. We’ll be working simultaneously with thousands of our teammates across the country, giving back in the local communities where we live and work. Read more about Moving Forward, Giving Back

It’s a Family Affair in May with Great Original Cable Programming

May means Mother’s Day, and lots of moms will be enjoying bunches of flowers. At the same time, cable’s top networks have “bunches” of their own, in the form of new and returning programs. It all means that whatever your business, and whoever you need to reach, there are great opportunities all month long.  Read more about It’s a Family Affair in May with Great Original Cable Programming

Using impressions-based buying to bring together fragmented audiences

We hope you had a chance to attend our Take Five for Your Future webcast, “Impressions vs. GRPs: Is CPM the New Currency for Buying Local TV?” on April 2nd.  Our panel of experts discussed the pros and cons of using targeted impressions for buying local TV advertising. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about Using impressions-based buying to bring together fragmented audiences

Comcast Spotlight Client Lunch with Travel Channel’s Samantha Brown

On Friday, March 20th Comcast Spotlight hosted a client luncheon in partnership with Scripps Networks and Travel Channel at Bank & Bourbon in Philadelphia, featuring a special talent appearance by Travel Channel’s Samantha Brown. Read more about Comcast Spotlight Client Lunch with Travel Channel’s Samantha Brown

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No Foolin’: April is Filled with Opportunities for Businesses to Engage Customers

April is nearly here…the month of Easter and Passover. When Major League Baseball’s regular season begins. With Earth Day and Arbor Day. Oh, and tax day, too, but let’s forget about that for now. Read more about No Foolin’: April is Filled with Opportunities for Businesses to Engage Customers

Currency Conversion: The New Way of Buying Local TV

For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Read more about Currency Conversion: The New Way of Buying Local TV

Something for Every Fan, and Every Brand, in Cable’s Spring Sports Lineup

I know I’m not the only person happy that spring is finally around the corner, after another harsh winter in many parts of the country. Along with the thankfully moderating temperatures comes a bevy of sports coverage on cable. For fans, it’s an exciting season as hockey and basketball wrap up their seasons, while other sports are getting started. For businesses, it’s an exciting season because those fans will be tuning in to see their favorite teams and athletes in action, offering limitless opportunities to engage with viewers on a daily basis. Read more about Something for Every Fan, and Every Brand, in Cable’s Spring Sports Lineup

Learn More about Digital Advertising

The Internet’s ability to offer a completely personalized experience for every user is truly amazing. That can also make it a bit intimidating for advertisers, particularly local and regional brands. But it doesn’t have to be intimidating. With the right plan, any business can enhance their TV advertising with a strong digital component. Read more about Learn More about Digital Advertising

Get in the Game and Reach Even More Sports Fans on Cable in March and April

For many of sports fans, March is their favorite time of the year. The NCAA Division I basketball tournament is a social phenomenon, with over 13 million tweets in 2014, and 70 million live streams viewed. The tournament was the most-discussed program on television for eight out of 12 game nights. Read more about Get in the Game and Reach Even More Sports Fans on Cable in March and April

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Learn More about TV Advertising

With the Super Bowl and Academy Awards both happening in February, it’s an interesting time to be talking about TV advertising. Those kinds of big events certainly demonstrate the power to reach vast audiences, often watching on ever-larger televisions. And while those are great examples, they only scratch the surface. Read more about Learn More about TV Advertising

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