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Research Insights from ARF Re: Think Conference

The Advertising Research Foundation (ARF) hosted their annual Re: THINK conference at the Marriott Marquis NYC recently – bringing together brands, marketers, researchers, agencies and media to discuss the ever changing research landscape.   Read more about Research Insights from ARF Re: Think Conference

Need to Find Ways to Connect with Customers? Cable “May” Have Ways to Help

From a celebration for moms to the end of school in many areas to the (unofficial) beginning of the summer season, May is a month filled with milestones that bring smiles to just about everyone’s face. It can also bring a smile to your face as a marketer, as there are myriad ways to reach viewers and help your business grow. Read more about Need to Find Ways to Connect with Customers? Cable “May” Have Ways to Help

Friday Finds at the Crossroads of Sports, Marketing and Digital Media

Last weekend, an army of eager children swarmed the (finally snow-free) soccer fields and baseball diamonds in my neighborhood as springtime sports got underway. Just a few days ago, I looked out my office window to see news helicopters hovering above Citizen’s Bank Park, filming the crowd arriving for the Philadelphia Phillies’ (rain-delayed) home opener. Read more about Friday Finds at the Crossroads of Sports, Marketing and Digital Media

Increasing Dealership Traffic and Sales Through Video

We hope you had a chance to attend our Take Five for Your Future webcast, “Using Video to Drive Auto Sales and Profitability” on April 3rd where a panel of experts shared how multi-screen video strategies can be used to increase automotive sales and franchise value. If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. Read more about Increasing Dealership Traffic and Sales Through Video

April 1 Brings Memorable Marketing Stunts……No Fooling!

As a teenager I used to approach each April 1 with great trepidation. Just what April Fool’s trick would I naively fall prey to this year? My track record wasn’t so good.

Now it seems that some of those pranksters have turned pro. A quick review of industry news on the web this past week reveals how clever marketers used April Fool’s Day to generate buzz for their brands. At USA Today notes, when done cleverly and correctly, it can accomplish what every marketer wants more of but keeps getting less of in a fragmented world: attention.  Read more about April 1 Brings Memorable Marketing Stunts……No Fooling!

The Comcast Spotlight Research Team is Revving up Auto Sales in 2014

Research is shifting into high gear at Comcast Spotlight, now providing enhanced data and mapping capabilities specifically for our automotive clients.  These new tools combine Polk auto registration and loyalty data with our Rhiza mapping platform.  Our new capabilities will give auto dealers actionable information about their local consumers and demonstrate ROI on their on air advertising investment. Read more about The Comcast Spotlight Research Team is Revving up Auto Sales in 2014

Friday Finds: Trends in media advertising - today and for the future

It’s a very exciting time to be in the advertising business for just about every kind of marketer. It seems that there are more and more ways to engage target advertisers than ever before.  Businesses today have an almost overwhelming amount of options, almost to the point of being overwhelmed. Any given day, one could look in the NY Times, Wall Street Journal or any given media trade publication and read about new advertising developments in mobile, digital, Smart TV’s, addressability  and traditional television. But which option is the best? What media mix will connect to the best audience? Read more about Friday Finds: Trends in media advertising - today and for the future

From the Diamond to the Links, the Track to the Pitch Sports Dominate Cable This Spring

It’s hard to top spring when it comes to the variety of sports action on cable television. From the final thrilling moments of the NBA and NHL seasons (and the start of playoff action) to the beginning of the MLB and MLS seasons to the heart of golf and racing seasons, the phrase “something for everyone” really applies. Read more about From the Diamond to the Links, the Track to the Pitch Sports Dominate Cable This Spring

Honored to win two CableFAX Awards for our digital initiatives

I am pleased to announce that two of our digital initiatives, which are designed to educate agencies and businesses about media trends and advertising solutions, received top recognition at the 2014 CableFAX Digital and Tech Awards last week! These awards honor the outstanding websites, digital initiatives and people in our industry that are driving the digital media revolution. Read more about Honored to win two CableFAX Awards for our digital initiatives

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