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Get in the Game and Reach Even More Sports Fans on Cable in March and April

For many of sports fans, March is their favorite time of the year. The NCAA Division I basketball tournament is a social phenomenon, with over 13 million tweets in 2014, and 70 million live streams viewed. The tournament was the most-discussed program on television for eight out of 12 game nights. Read more about Get in the Game and Reach Even More Sports Fans on Cable in March and April

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Learn More about TV Advertising

With the Super Bowl and Academy Awards both happening in February, it’s an interesting time to be talking about TV advertising. Those kinds of big events certainly demonstrate the power to reach vast audiences, often watching on ever-larger televisions. And while those are great examples, they only scratch the surface. Read more about Learn More about TV Advertising

March-ing to Cable’s Original Programming Beat

Can you feel it yet? It's that sense that spring is just around the corner. The trees will be budding, the flowers blooming, and more and more people will be shaking off their state of semi-hibernation. That may offer even more opportunities to capture their business, and there are some great ways to reach them with new and returning programs next month on networks like E!, A&E, HGTV and USA. It's a mix of compelling drama, creative comedy and entertaining reality that reaches audiences of all types and interests. Read more about March-ing to Cable’s Original Programming Beat

Learn More about Multi-screen Advertising

Most of us can remember when watching TV meant literally watching a television set. But now, if you’re like most people, you watch some programs on a TV, others on a computer, phone or tablet. It’s been a remarkable shift in consumer behavior in a short time, and it explains why “TV” and “digital” advertising are no longer separate. After all, video is video, regardless of where it’s watched.  A smart, strategic advertising plan takes this into account, and recognizes that we’ve become a society of multitaskers. Even if we’re watching one screen, we’re doing something else on another. Read more about Learn More about Multi-screen Advertising

New Interactive Mobile App Just Released

Comcast Spotlight's latest mobile apps have just been released with brand new content and features to help educate you on our advertising solutions that will help you reach more customers! iPad & iPhone users can download or update the latest app by clicking here on your device, Android users can download from Google Play or you can also access the same content anywhere by clicking here to use our web version.
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A Short Month, but no Shortage of Original Cable Programming

Sure, February has but 28 days—until next year—but cable networks make the most of those four weeks by cramming a veritable 31 days’ worth of series, specials and sports into that tighter space. And that means your business has all the opportunities to connect with customers you expect in a full month available in an efficient, compact package. How about the return of cable’s top original series, live sports action every day of the month and a look at how some of your favorite foods are made? Now that’s value. Read more about A Short Month, but no Shortage of Original Cable Programming

New Year, New Opportunities to Connect with Customers on Cable TV

Can you believe we’re about to begin a brand-new year? There’s no better time to be thinking ahead, setting goals for building your business in the months ahead. And there’s no better way to do that than with targeted, local advertising. As always, cable networks have built schedules filled with popular returning shows and high-profile new specials and series that your customers will be watching…so why not make sure they see your message along with those great shows? Read more about New Year, New Opportunities to Connect with Customers on Cable TV

Webcast Recap: Designing Campaigns That Flow Across Screens

We hope you all had a nice Thanksgiving and had a chance to attend our Take Five for Your Future webcast, “Liquid Creative: Designing Campaigns That Flow Across Screens,” which took place on November 19. Our panel of experts brought both agency and technology perspectives to the conversation, exploring how the ability to reach consumers with messages across many screens presents a new challenge to creative directors. If you couldn’t join us, or want to review some of the information they covered, you can view the complete webcast below. Read more about Webcast Recap: Designing Campaigns That Flow Across Screens

Put Your Name in Front of Sports Fans with Nearly 1,000 Events this Winter

We’re fond of saying that no one offers more live sports than cable—and if you want proof, look no further than the first few months of the year. There’s the climactic finish to the football season, including the first college football national playoffs this year. Add in three solid months of college hoops. The NBA and NHL hit the heart of their schedules on the way to their playoffs. NASCAR races back, the PGA hits exotic courses in places like Maui….and we’ve even got some bowling in the mix. Read more about Put Your Name in Front of Sports Fans with Nearly 1,000 Events this Winter

Announcing The 2014 Comcast Spotlight LAMP Awards Winners

There was a little of everything in this year’s Comcast Spotlight LAMP (Local Area Multi-screen Performance) Awards. Among our more than 200 entries were car dealerships and hospitals, tourist attractions and retailers, restaurants and colleges. They had different audiences and took different approaches to their messages, some going for laughs, and some playing it straight. But amid all those differences, it was what was the same that stands out: all of these businesses recognize that multi-screen marketing—combining TV and digital advertising—enables them to reach more customers. Read more about Announcing The 2014 Comcast Spotlight LAMP Awards Winners

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