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Comcast Spotlight Client Lunch with Travel Channel’s Samantha Brown

On Friday, March 20th Comcast Spotlight hosted a client luncheon in partnership with Scripps Networks and Travel Channel at Bank & Bourbon in Philadelphia, featuring a special talent appearance by Travel Channel’s Samantha Brown. Read more about Comcast Spotlight Client Lunch with Travel Channel’s Samantha Brown

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No Foolin’: April is Filled with Opportunities for Businesses to Engage Customers

April is nearly here…the month of Easter and Passover. When Major League Baseball’s regular season begins. With Earth Day and Arbor Day. Oh, and tax day, too, but let’s forget about that for now. Read more about No Foolin’: April is Filled with Opportunities for Businesses to Engage Customers

Currency Conversion: The New Way of Buying Local TV

For decades, “ratings” and “cost per point” have been the default metrics for planning and buying local TV. Each year along the way, advertisers, agencies, and media sellers alike waited for a new process to evolve. Now, though, we’re really beginning to see that transformation taking shape. Read more about Currency Conversion: The New Way of Buying Local TV

Something for Every Fan, and Every Brand, in Cable’s Spring Sports Lineup

I know I’m not the only person happy that spring is finally around the corner, after another harsh winter in many parts of the country. Along with the thankfully moderating temperatures comes a bevy of sports coverage on cable. For fans, it’s an exciting season as hockey and basketball wrap up their seasons, while other sports are getting started. For businesses, it’s an exciting season because those fans will be tuning in to see their favorite teams and athletes in action, offering limitless opportunities to engage with viewers on a daily basis. Read more about Something for Every Fan, and Every Brand, in Cable’s Spring Sports Lineup

Learn More about Digital Advertising

The Internet’s ability to offer a completely personalized experience for every user is truly amazing. That can also make it a bit intimidating for advertisers, particularly local and regional brands. But it doesn’t have to be intimidating. With the right plan, any business can enhance their TV advertising with a strong digital component. Read more about Learn More about Digital Advertising

Get in the Game and Reach Even More Sports Fans on Cable in March and April

For many of sports fans, March is their favorite time of the year. The NCAA Division I basketball tournament is a social phenomenon, with over 13 million tweets in 2014, and 70 million live streams viewed. The tournament was the most-discussed program on television for eight out of 12 game nights. Read more about Get in the Game and Reach Even More Sports Fans on Cable in March and April

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Learn More about TV Advertising

With the Super Bowl and Academy Awards both happening in February, it’s an interesting time to be talking about TV advertising. Those kinds of big events certainly demonstrate the power to reach vast audiences, often watching on ever-larger televisions. And while those are great examples, they only scratch the surface. Read more about Learn More about TV Advertising

March-ing to Cable’s Original Programming Beat

Can you feel it yet? It's that sense that spring is just around the corner. The trees will be budding, the flowers blooming, and more and more people will be shaking off their state of semi-hibernation. That may offer even more opportunities to capture their business, and there are some great ways to reach them with new and returning programs next month on networks like E!, A&E, HGTV and USA. It's a mix of compelling drama, creative comedy and entertaining reality that reaches audiences of all types and interests. Read more about March-ing to Cable’s Original Programming Beat

Learn More about Multi-screen Advertising

Most of us can remember when watching TV meant literally watching a television set. But now, if you’re like most people, you watch some programs on a TV, others on a computer, phone or tablet. It’s been a remarkable shift in consumer behavior in a short time, and it explains why “TV” and “digital” advertising are no longer separate. After all, video is video, regardless of where it’s watched.  A smart, strategic advertising plan takes this into account, and recognizes that we’ve become a society of multitaskers. Even if we’re watching one screen, we’re doing something else on another. Read more about Learn More about Multi-screen Advertising

New Interactive Mobile App Just Released

Comcast Spotlight's latest mobile apps have just been released with brand new content and features to help educate you on our advertising solutions that will help you reach more customers! iPad & iPhone users can download or update the latest app by clicking here on your device, Android users can download from Google Play or you can also access the same content anywhere by clicking here to use our web version.
  Read more about New Interactive Mobile App Just Released

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