An Interactive Tool that Allows Advertisers to Generate Highly Qualified Leads

Request for Information

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Request for Information
An Interactive Tool that Allows Advertisers to Generate Highly Qualified Leads

Request for Information (RFI) offer advertisers an effective way to truly engage viewers with their products and services.

With RFI, advertisers can place an interactive overlay on their TV commercial allowing viewers to use their remote control to request additional information and engage deeper with the brand.

  • Achieve campaign accountability through the reach of television and the targeting of direct response.
  • Generate highly qualified leads from customers who want your products and/or services.

Request for Information Lead Portal
Comcast Spotlight’s Request for Information (RFI) Lead Portal provides a web-based solution for Spotlight’s advertising clients looking to manage their business leads generated during the course of their interactive advertising campaigns. The RFI Lead Portal streamlines the distribution of Spotlight advertisers’ business leads via a web application. And consists of eLearning modules that provide the learner with an overview of the navigational features including: Logging In, My Setting Tab, Lead Dashboard Tab, View Leads tab and Manager User tab.

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Request for Information (RFI) offer advertisers an effective way to truly engage viewers with their products and services.

With RFI, advertisers can place an interactive overlay on their commercial allowing viewers to use their remote control to request additional information and engage deeper with the brand.