- Geographic Audience Segmentation Analysis
- Consumer Insights to Purchasing and Lifestyle Activity
- Viewership/Media Consumption Metrics (TV, Online & Social)
- Advertiser Competitive Media Spend Analysis
- Customized Vertical Category Analysis
Comcast Spotlight relies on sophisticated quantitative and qualitative applications to provide you with customized research to maximize ROI. The quantitative data from Nielsen, comScore, Kantar and others gives you precise analysis of television viewership, online activity, views into the competitive media landscape and more. MRI, Simmons, Scarborough, Bluefin and various other resources provide extensive qualitative data on consumers, geographies and social media habits to help you make a more informed decision during the media planning process.