For most auto dealers, the bulk of sales come from within their primary market area. That means paying to reach audiences far outside that radius may be wasteful and ineffective. Comcast Spotlight’s geographic targeting solutions are more efficient, helping dealers build awareness through higher frequency with the audience most likely to buy from that location.
A strategic mix of geographically and demographically targeted television and digital video advertising reaches the right buyers at the right times, creating upper-funnel awareness. That awareness then leads prospective buyers to search for specific dealerships as they move closer to making their purchase.