Focusing your advertising investment in your primary market area—your backyard—is more efficient than spending valuable resources on far-flung consumers. Those local shoppers may also refer their friends and family, buy their next car from you and, since customers will typically only drive about 15 minutes for auto service1, boost your fixed operations business.
Geographically targeted television and digital video advertising reaches those local car shoppers, building brand awareness for your dealership. That awareness means they’re more likely to search for your dealership by name as they move closer to making their purchase decision.
Our teams will work with you to analyze your sales patterns, identifying the areas where your best customers live and work. Then, we’ll develop a custom media plan targeting the sales
1Source: Access Development, “The Impact of Retail Proximity on Consumer Purchases,” November 2016