Americans now spend more than twelve hours a day with media, with nearly 10 of those hours devoted to TV and digital platforms.1 That expanding screen time represents a significant opportunity to deliver relevant messages to specific audiences.
For regional brands, converting that opportunity to success is all about the right partner, one combining best-in-class technology with rich data and the scale to deliver to target audiences. Reaching more than 37 million households across the country, Comcast Spotlight delivers video impressions across linear television, video on demand and digital video—apps and websites viewed on mobile devices, computers and smart TVs.
We combine the ability to geographically target entire markets and individual zones with demographic targeting across dozens of television networks and professional-caliber, brand-safe digital video. Our advanced solutions backed by teams of industry experts committed to making those solutions easy to execute across screens.
With a history on the front lines of audience fragmentation—across networks, across service providers and across devices—we’re uniquely able to turn that fragmentation to advertisers’ advantage. Combining unique audience segments, no matter where they enjoy content, we’re able to deliver unified and efficient media solutions.