If there’s one thing just about all consumers have in common, it’s that they love their screens. If you add up all the time spent watching video on TVs, computers and smartphones, it’s more than seven full days in a typical month. About 88% of that is spent watching TV.1 That’s a huge opportunity for your business to reach audiences in premium video content across devices.
TV advertising from Comcast Spotlight puts your brand front and center on the biggest screen in the house as customers watch award-winning dramas, cutting-edge comedy, buzzworthy reality and the most live sports action.
Our relationships with a wide range of service providers means your message can be seen by customers of Comcast, other cable providers and, in many areas, satellite and telco customers through our I+ platform.
Reaching customers on multiple screens is a must, and we have an array of solutions to fit every business’s need.
- Premium Digital TV: a geographically targetable opportunity to reach customers as they watch their favorite programs from TV’s top brands on computers, mobile devices and video-on-demand.
- Premium Digital Video: targetable by geography and audience profile, this offers the ability to connect with consumers enjoying professional-quality, brand-safe video created for the web.
- Display Advertising: banner units—with the ability to include video—coupled with high-impact placements, including the opportunities for XFINITY.com homepage takeovers offer a flexible, cost-effective opportunity to extend your message on multiple screens.
Source: Nielsen, “Total Audience Report Q3 2016,” January 2017