Advertising Solutions

TV Advertising

Your Commercial on the Biggest Networks

Local and regional television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus on markets that matter most.

Digital Advertising

Bring Your Message Online

Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.

Multi-screen Advertising

Engaging Audiences through the Power of Video

Through video advertising innovation, our solutions are designed to bring your message to your audience, wherever, whenever and however they’re watching premium video content.

Target Your Customers

We offer various opportunities for you to reach your customers
  • Geographic Targeted Advertising

    You can target the right message to the right customers in just the neighborhoods that matter most to your business through local advertising.

  • Demographic Targeted Advertising

    Reaching audiences on top TV networks and leading digital destinations ensures your business engages with customers interested in your product or service.

  • Reaching More of the Right Viewers

    Now your business can reach more customers than ever, whether they get their TV or internet service from cable, satellite or telephone companies.

  • Interactive Television Advertising

    Your business can combine the reach of TV with the interactivity of the Web and invite customers to engage directly with your advertising.

  • Reach Car Buyers

    Use the power of video across screens and platforms to build your brand where it matters most—in your primary market area.

  • Reach Voters

    Geographically and demographically targeted video advertising puts your messages in front of your most likely voters, whatever they’re watching.

  • Reach Sports Fans

    Buzzer beaters and photo finishes. Hometown heroes and international superstars. There’s nothing like the power of sports programming to build your brand with passionate, engaged fans.

  • Reach Entertainment Consumers

    In this new golden age of television, with more viewing choices than ever, a strategic multiplatform campaign incorporating the multitude of ways viewers discover shows can make all the difference.

Creative Solutions

Every business has a story. We’ll help tell yours.

As your trusted local media partner, we can help you create an impactful commercial that resonates with your audience, from creating a storyboard to post production. We’ll put our expertise and relationships to work to ensure your business shines on TV and digital platforms.

Reach Audiences Where They’re Already Watching

Integrated, interactive and insightful

There’s no shortage of choices for television viewers. Hundreds of new and existing shows compete for attention, posing a challenge for entertainment marketers looking to break through. Fortunately, there’s also a proven platform that helps ensure programs stand out:


More than half—56%--of consumers say they learn about new shows from TV commercials, and 47% say they discover programs via their program guide or on-screen menu. It’s not just traditional television network programs they’re learning about either: 39% of viewers say they learn about original programs from subscription services from TV commercials, while 42% say the same about original web video.**

The fact is, there’s nothing like the power of video to promote other video content, and promoting video content has been part of Comcast’s DNA for more than half a century. Our targeting capabilities across TV and digital platforms identify the audiences that are the most in sync with the program you’re promoting, whenever or wherever those audiences are watching.

Of course, a successful campaign today isn’t just about tune-in for a premiere, it’s about all the ways consumers enjoy their favorite content, from catching up on past seasons to binging current seasons and savoring sneak peaks and behind-the-scenes content. Comcast Spotlight is uniquely able to combine and promote all those touchpoints on TV, VOD and digital platforms.

The Comcast Spotlight and Comcast Media 360 teams are experts in devising strategies that deliver powerful results, including C3 ratings that outperform the national average. Contact the team today, and learn how your next program can become TV’s next can’t-miss hit


Sources: *Source: eMarketer, “U.S. Time Spent with Media,” April 2017


**IAB, “Video Content Discovery Study,” April 2017

Reach Audiences Where They’re Already Watching