As one of the nation's leading distributors of television and video content, promoting programs and building audiences has been in Comcast’s DNA for more than half a century. Comcast Spotlight and Comcast Media 360 are building on that legacy, working with programmers to develop innovative campaigns that create awareness, drive audiences to tune in to premieres and continue building audiences and ratings week after week.
Comcast built the country’s leading video-on-demand (VOD) platform, and now our 19 million VOD households account for more than half of the country’s VOD views,** making us uniquely qualified to grow viewership during the C3 window. We also can customize the day, date, time and channel position for every Comcast home in the country within commercials, add interactive elements to commercials, and build awareness through our interactive program guide. You can reach target audiences based on demographic or geographic criteria—or both.
What’s more, we can show you precisely how your campaign delivered on its goals via detailed pre- and post-campaign analytics and performance measurement reports.
No other provider delivers all of that from one source: mass reach on the most-used platforms, advanced capabilities, customization, audience segmentation and campaign insights. Your program can break through and engage viewers, when you put the power of multi-screen video advertising to work.