There’s no shortage of choices for television viewers. Hundreds of new and existing shows compete for attention, posing a challenge for entertainment marketers looking to break through. Fortunately, there’s also a proven platform that helps ensure programs stand out:
More than half—56%--of consumers say they learn about new shows from TV commercials, and 47% say they discover programs via their program guide or on-screen menu. It’s not just traditional television network programs they’re learning about either: 39% of viewers say they learn about original programs from subscription services from TV commercials, while 42% say the same about original web video.**
The fact is, there’s nothing like the power of video to promote other video content, and promoting video content has been part of Comcast’s DNA for more than half a century. Our targeting capabilities across TV and digital platforms identify the audiences that are the most in sync with the program you’re promoting, whenever or wherever those audiences are watching.
Of course, a successful campaign today isn’t just about tune-in for a premiere, it’s about all the ways consumers enjoy their favorite content, from catching up on past seasons to binging current seasons and savoring sneak peaks and behind-the-scenes content. Comcast Spotlight is uniquely able to combine and promote all those touchpoints on TV, VOD and digital platforms.
The Comcast Spotlight and Comcast Media 360 teams are experts in devising strategies that deliver powerful results, including C3 ratings that outperform the national average. Contact the team today, and learn how your next program can become TV’s next can’t-miss hit