Advertising Solutions

TV Advertising

Your Commercial on the Biggest Networks


Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.

Digital Advertising

Bring Your Message Online


Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.

Multi-screen Advertising

Engaging Audiences through the Power of Video


Through video advertising innovation, our solutions are designed to bring your message to your audience, wherever, whenever and however they’re watching premium video content.

Target Your Customers

We offer various opportunities for you to reach your customers
  • Geographic Targeted Advertising

    You can target the right message to the right customers in just the neighborhoods that matter most to your business through local advertising.

  • Demographic Targeted Advertising

    Reaching audiences on top TV networks and leading digital destinations ensures your business engages with customers interested in your product or service.

  • Reaching More of the Right Viewers

    Now your business can reach more customers than ever, whether they get their TV or internet service from cable, satellite or telephone companies.

  • Interactive Television Advertising

    Your business can combine the reach of TV with the interactivity of the Web and invite customers to engage directly with your advertising.

  • Reach Car Buyers

    Use the power of video across screens and platforms to build your brand where it matters most—in your primary market area.

  • Reach Voters

    Geographically and demographically targeted video advertising puts your messages in front of your most likely voters, whatever they’re watching.

  • Reach Sports Fans

    Buzzer beaters and photo finishes. Hometown heroes and international superstars. There’s nothing like the power of sports programming to build your brand with passionate, engaged fans.

  • Reach Entertainment Consumers

    In this new golden age of television, with more viewing choices than ever, a strategic multiplatform campaign incorporating the multitude of ways viewers discover shows can make all the difference.

Creative Solutions

Every business has a story. We’ll help tell yours.

As your trusted local media partner, we can help you create an impactful commercial that resonates with your audience, from creating a storyboard to post production. We’ll put our expertise and relationships to work to ensure your business shines on TV and digital platforms.

Reach Audiences Where They’re Already Watching

Integrated, interactive and insightful

As one of the nation's leading distributors of television and video content, promoting programs and building audiences has been in Comcast’s DNA for more than half a century. Comcast Spotlight and Comcast Media 360 are building on that legacy, working with programmers to develop innovative campaigns that create awareness, drive audiences to tune in to premieres and continue building audiences and ratings week after week.

Comcast built the country’s leading video-on-demand (VOD) platform, and now our 19 million VOD households account for more than half of the country’s VOD views,** making us uniquely qualified to grow viewership during the C3 window. We also can customize the day, date, time and channel position for every Comcast home in the country within commercials, add interactive elements to commercials, and build awareness through our interactive program guide. You can reach target audiences based on demographic or geographic criteria—or both.

What’s more, we can show you precisely how your campaign delivered on its goals via detailed pre- and post-campaign analytics and performance measurement reports.

No other provider delivers all of that from one source: mass reach on the most-used platforms, advanced capabilities, customization, audience segmentation and campaign insights. Your program can break through and engage viewers, when you put the power of multi-screen video advertising to work.

 

Sources: *Nielsen. Total Audience Report Q2 2015. Average Monthly Reach with Various Media's Adults 18+.

 

**Comcast Internal subscriber data and comScore/Rentrak reporting, as of December 2015.

Reach Audiences Where They’re Already Watching