Advertising Solutions

TV Advertising

Your Commercial on the Biggest Networks


Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.

Digital Advertising

Bring Your Message Online


Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.

Multi-screen Advertising

Mix and Match for Maximum Impact


Comcast Spotlight’s multi-screen solutions include television and online advertising to integrate an advertiser’s message to potential customers in a more engaging and impactful way.

Target Your Customers

We offer various opportunities for you to reach your customers
  • Geographic Targeted Advertising

    You can target the right message to the right customers in just the neighborhoods that matter most to your business through local advertising.

  • Demographic Targeted Advertising

    Reaching audiences on top TV networks and leading digital destinations ensures your business engages with customers interested in your product or service.

  • Reaching More of the Right Viewers

    Now your business can reach more customers than ever, whether they get their TV or internet service from cable, satellite or telephone companies.

  • Interactive Television Advertising

    Your business can combine the reach of TV with the interactivity of the Web and invite customers to engage directly with your advertising.

  • Reach Car Buyers

    Use the power of video across screens and platforms to build your brand where it matters most—in your primary market area.

  • Reach Voters

    Geographically and demographically targeted video advertising puts your messages in front of your most likely voters, whatever they’re watching.

  • Reach Sports Fans

    Your business will make a lasting impression when passionate fans are watching their favorite teams on TV and digital video. Cable has the most live events and programming—all day, every day.

  • Engage Viewers

    From awareness to premiere, catch-up to finale, nothing builds interest in video like video. Combine live TV, video on demand and digital video to connect with the right viewers at the right time.

Creative Solutions

Do you want to turn your business into a local celebrity?

As your local media partner, we can help you create an impactful commercial that resonates with your audience, all the way from creating a storyboard to post production. We’ll put our expertise and relationships to work for you and your agency to ensure your business stands out on TV and digital platforms.

Reach Audiences Where They’re Already Watching

Integrated, interactive and insightful

As one of the nation's leading distributors of television and video content, promoting programs and building audiences has been in Comcast’s DNA for more than half a century. Comcast Spotlight and Comcast Media 360 are building on that legacy, working with programmers to develop innovative campaigns that create awareness, drive audiences to tune in to premieres and continue building audiences and ratings week after week.

Comcast built the country’s leading video-on-demand (VOD) platform, and now our 19 million VOD households account for more than half of the country’s VOD views,** making us uniquely qualified to grow viewership during the C3 window. We also can customize the day, date, time and channel position for every Comcast home in the country within commercials, add interactive elements to commercials, and build awareness through our interactive program guide. You can reach target audiences based on demographic or geographic criteria—or both.

What’s more, we can show you precisely how your campaign delivered on its goals via detailed pre- and post-campaign analytics and performance measurement reports.

No other provider delivers all of that from one source: mass reach on the most-used platforms, advanced capabilities, customization, audience segmentation and campaign insights. Your program can break through and engage viewers, when you put the power of multi-screen video advertising to work.

 

Sources: *Nielsen. Total Audience Report Q2 2015. Average Monthly Reach with Various Media's Adults 18+.

 

**Comcast Internal subscriber data and comScore/Rentrak reporting, as of December 2015.

Reach Audiences Where They’re Already Watching