Campaigns can segment audiences based on geographic, demographic and psychographic criteria, based on research about which types of voters are more likely to watch particular programs and networks, or live in a specific area.
Within a market, different messages can be delivered to different zones, or groups of neighborhoods, and on different networks reaching different audiences.
Television and digital video advertising offer the opportunity to convert awareness and interest to action. Interactive TV uses on-screen overlays inviting viewers to click a button on their remote controls to receive information, watch additional video or even volunteer for your campaign, while digital video advertising can direct voters to your website or social media pages, where they can learn more and engage with you directly.
Comcast Spotlight’s My Government on XFINITY On Demand offers your campaign the unique opportunity to reach more tech-savvy and hard-to-reach younger voters and maintain a 24x7 presence on an innovative voter-education channel. New content from your campaign can be posted within 24 hours, allowing you to deliver timely, relevant messages to voters.